Just a few things that may be on Becky/Jennifer/Kim’s mind this month. (Insert random target demo name here)
Building a phone discussion is a lot more strategic than asking your listeners a boring question. It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. People respond to statements that make them think. People respond to statements that are bold. Think about new statements you can use to personally invite your listeners to call and contribute! Use dry calls, recorded voices of other people on staff and recorded audio clips to spark a discussion! Encourage people to call and encourage one another too! Remind them that their voice matters!
Here’s some ideas to help your kids grow spiritually this summer!
- Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
- Plant flowers or build a garden in the backyard. (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
- Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
- Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
- Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
- Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
- Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too! At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
- Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)
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There’s a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.
How do we communicate Christ to a culture that thinks it already knows all about Jesus?
We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.
God’s word does not return void. Rethink the content that your’re putting into your showprep this week. Intentionally frame the stories with heart, characters and encouragement.
Fame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you’re playing.
Think about what a Christ centered world view actually is. Share what you’re learning. Share what you’ve been reading.
Choose to be an encourager. Think about how your pastor does sermon illustrations. He generally starts with a story that relates to someone in his audience and he brings out a spiritual truth that’s related to it.
Ask callers or artists what they are learning, what they are reading & what their through process is in raising kids in this crazy world. Let them share God’s truths from their life.
Quote the people of the Bible directly. Instead of saying, “The Bible says….. or reading off a long verse and reference, try this to make it more personal to someone who doesn’t know much about the Bible:
“Paul explained grace in Romans 8 – he said if God is for us, who can be against us….”
“When King David wrote Psalm 119, he said…”
“In Paul’s letter to the Corinthians, he explained….”
“Jesus explained the difference between work and grace in Matthew 5. He said…..”
When you want to communicate God’s truth in your show, lead with encouragement. Speak to who your listener can become with a personal relationship with Jesus. Speak to the unique giftings, talents and raw potential you see. You’ve been given a circle of influence, so intentionally speak life into those people and they will come back tomorrow even if they don’t know Jesus….yet. – Scott Herrold
“God, how do you want to use me to connect this company/ministry vision to our listeners?”
“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”
Pray a dangerous prayer and watch how God works through your show…
“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis
Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.
When you can use media to help facilitate community, you innovate.
When you use technology to grow your relationships deeper with listeners, you innovate.
When you make people a priority, you innovate.
When you create fresh distribution channels for your show, you innovate.
When you give your listeners new opportunities to connect with your people and your brand, you innovate.
When you love your listeners, you innovate.
When you connect your web, your apps & your radio to people, you innovate.
When you encourage your listeners, you innovate.
When you give your listeners an experience, you always innovate.
And if necessary use words…..
I think we can all learn a little about storytelling from this video.
Here’s an 45 min brainstorm call from some of our CreativeCardio.com members sharing Christmas ideas for your show! Grab a pen so you can write down all these ideas! It’s well worth your time. Trust me!