This year I want to help my listeners better comprehend the reason “why” our radio station exists. Our “why” is different than every other media option our listeners engage with. I want to help our listeners visualize where we’re going. I want to better frame the WHY behind what we are doing.
I think about the way Dr. Martin Luther King shared his dream for what our country could look like. He didn’t say “we need to do this” or “you need to change” or “people need to stop doing.” He simply cast a dream and invited America into it.
Some of the most compelling pledge drive breaks actually cast vision for the listener. Here’s a few ideas you could use to share a dream for what God could do through your radio community.
I want to be a part of something that is really changing lives!
I want to be part of something that encourages others!
I want to be part of something that challenges our kids!
I want to be a part of the solution and not the problem!
I want to see a revival in our city!
I want to be part of shifting our culture!
I want to encourage the people around me!
I want to challenge the next generation to really step up & shine a light for God!
I want to see God do even more in this city!
I want to be a part of real life change!
I want to see my money go farther than my own resource!
I want to help dream up solutions!
I want to build into my neighborhood!
I want to help make this city a better place to live!
I want to see more Christians doing real art!
I want to build something that will be here for my children!
I want to connect with Christian music on my iPhone!
I want to reach people in cities that don’t have Christian radio!
I want to reach people in some of the darkest countries of the world with the hope of Jesus!
I want to help bring the churches together in this city!
I want to see my church grow!
I want to be a light in the darkness
I want to help be the ‘shift’ that our culture needs!
I want to fuel something that others are also investing in!
Our desire is to share the hope of Jesus with even more people this year!
We desire to bring even more family friendly events to this city!
We want to connect more people with local churches!
We want to encourage even more people to make God’s world their moral and spiritual foundation!
We believe the local church is the hope of the world!
We want to challenge your kids to life boldly for Christ!
We desire to see a new generation of children growing up with Christian music!
We want to tackle the the most challenging social issues in our city!
We want to see our kids singing worship music in the car!
We want to help churches thrive in our city!
We want to give even more people a place to plug in with!
We want to share news and information from a Christian perspective!
We want to connect you into a community that challenges your relationship with God and with other Christians!
When I give, I feel like I’m part of the solution!
When I live generously, money doesn’t have any control over my life!
When I give, my money helps the less fortunate right here in town!
When I give, I’m helping to share the hope of Jesus with people who are struggling!
I’m investing in the life change that’s going on behind this radio ministry!
I want to see hearts softened in our community!
I love the way God’s working inside our city!
I want to be a problem solver. I want to be an organizer. I want to be a world changer!
I want my kids growing up with Christian music because I believe in the power behind it!
I want to invest in the ministry behind this radio station!
Just a few things that may be on Becky/Jennifer/Kim’s mind this month. (Insert random target demo name here)
Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.
If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.
Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?
Are we doing news to share a local point of view?
Are we sharing news from a Christian point of view?
Are we sharing news in order to be a breaking news source?
Are we sharing news as a source of faith stories?
Are we a consistent good news source to the encouragement that our listeners are hoping we can be?
Here’s some ideas to help your kids grow spiritually this summer!
- Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
- Plant flowers or build a garden in the backyard. (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
- Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
- Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
- Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
- Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
- Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too! At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
- Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)
Want a sample of what we do with idea starters for your show?
We post a list of examples each week on the Christian Music Broadcasters site!
The key to showprep is knowing your strategy. Knowing what you are going to do on your show before you walk into the studio. It’s finding a fresh mix of content that’s really going to connect with your audience. Knowing where and when to use content it is part of the strategy.
Here’s a few ideas that can help refresh your showprep strategy. Take these raw ideas and make them personal for you!
- Plot out your show by quarter hour. (Find ONE great element of content for each quarter hour and plot out the show that way)
- Prep buckets. Identify 4-5 subjects you know your listener values everyday. Use these subjects as your prep buckets. (Faith, family, relationships, fun, music, adventure, fitness, finance, parenting, hope, marriage, entertainment etc) Each day, look for stories to put in your prep buckets, that way you an rotate through content. Prep buckets challenge you to build a rotation for the subjects your listener cares about most. It’s like strategy by content category.
Themes. When you break up your topics hour by hour, you can frame your strategy like a theme. IE: Rotate the heart content with the funny content. Rotate the human interest with the spiritual and so forth. This will give a different texture to each hour in your show. What are 3 or 4 themes that I want to highlight today instead of the typical news stories/bits/call in discussions? If I start with 3-4 themes they work as the outline. Then I can steer the discussion and lead the show rather than the time just controlling me.
- Top three. Find 3 trending stories your listener might share with her friends. Find 3 encouraging stories that make you smile. Find 3 Bible verses or spiritual themes that feel relevant today. Find 3 stories that will make your laugh. Start your show outline with your top 3 in mind.
- Point of view diversity. This strategy is about how you will share the content you found. Look at all the stories and prep you’ve collected. Think about the different ways to tell the story differently than you did yesterday. Am I sharing this story in the third person or in the first person perspective? How can I build this story into a fun call in discussion or a Facebook live video? Can I take this raw story and add nostalgic music/pop culture clips/and lots of verbs to help create emotion or make it theatrical? Am I focusing on storytelling? (What’s my beginning, middle & end? How do I better highlight the characters in this story? Am I talking about this story with another personality from my station in order to get two different points of view? Look at today’s stories and think about how to shift the point of view and change the texture.
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Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”
We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!
We want to help connect you with other creative personalities! We hope this helps your personal growth as you develop as an air talent!
The song Forgiven from Crowder explains the personal nature of the Resurrection in a powerful way.
Take a minute and think about the power inside the words you’re playing in your songs today.