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Grow Spiritually This Summer

Written by Scott Herrold. Posted in Uncategorized

Here’s some ideas to help your kids grow spiritually this summer!

  • Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
  • Plant flowers or build a garden in the backyard.  (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
  • Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
  • Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
  • Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
  • Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
  • Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too!  At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
  • Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)

Awana, Child Evangelism Fellowship, Life.Church Resources & Orange all have free parenting resources online to help our kids grow in their faith!

Share Stories Rather Than News

Written by Scott Herrold. Posted in Uncategorized

Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.

If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.

Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?

Are we doing news to share a local point of view?

Are we sharing news from a Christian point of view?

Are we sharing news in order to be a breaking news source?

Are we sharing news as a source of faith stories?

Are we a consistent good news source to the encouragement that our listeners are hoping we can be? -Scott

Why Don’t My Phones Ring?

Written by Scott Herrold. Posted in Uncategorized

Building a phone discussion is a lot more strategic than asking your listeners a boring question. It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. People respond to statements that make them think. People respond to statements that are bold. Think about new statements you can use to personally invite your listeners to call and contribute! Use dry calls, recorded voices of other people on staff and recorded audio clips to spark a discussion! Encourage people to call and encourage one another too! Remind them that their voice matters!

Free Trial Of Creative Cardio!

Written by Scott Herrold. Posted in Uncategorized

CCToolsToday’s special!! Click here for a free trial! 3 quick questions and you are right into all the password protected content!

Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”

We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!

Pray A Dangerous Prayer!

Written by Scott Herrold. Posted in Uncategorized

CC_jesus_card“God what do you want to do through me to accomplish your vision for this radio station?”

“God, how do you want to use me to connect this company/ministry vision to our listeners?”

“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”

Pray a dangerous prayer and watch how God works through your show…

Innovation Is When You Connect W/ People

Written by Scott Herrold. Posted in Uncategorized

CreativeCardioBCardProof1 - Back“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis

Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.

When you can use media to help facilitate community, you innovate.

When you use technology to grow your relationships deeper with listeners, you innovate.

When you make people a priority, you innovate.

When you create fresh distribution channels for your show, you innovate.

When you give your listeners new opportunities to connect with your people and your brand, you innovate.

When you love your listeners, you innovate.

When you connect your web, your apps & your radio to people, you innovate.

When you encourage your listeners, you innovate.

When you give your listeners an experience, you always innovate.

Prep Or Strategy?

Written by Scott Herrold. Posted in Uncategorized

The key to showprep is knowing your strategy. Knowing what you are going to do on your show before you walk into the studio. It’s finding a fresh mix of content that’s really going to connect with your audience. Knowing where and when to use content it is part of the strategy.

Here’s a few ideas that can help refresh your showprep strategy. Take these raw ideas and make them personal for you!

  • Plot out your show by quarter hour. (Find ONE great element of content for each quarter hour and plot out the show that way)
  • Prep buckets. Identify 4-5 subjects you know your listener values everyday. Use these subjects as your prep buckets. (Faith, family, relationships, fun, music, adventure, fitness, finance, parenting, hope, marriage, entertainment etc) Each day, look for stories to put in your prep buckets, that way you an rotate through content. Prep buckets challenge you to build a rotation for the subjects your listener cares about most.  It’s like strategy by content category.

Themes. When you break up your topics hour by hour, you can frame your strategy like a theme. IE: Rotate the heart content with the funny content. Rotate the human interest with the spiritual and so forth. This will give a different texture to each hour in your show. What are 3 or 4 themes that I want to highlight today instead of the typical news stories/bits/call in discussions? If I start with 3-4 themes they work as the outline. Then I can steer the discussion and lead the show rather than the time just controlling me.

  • Top three. Find 3 trending stories your listener might share with her friends. Find 3 encouraging stories that make you smile. Find 3 Bible verses or spiritual themes that feel relevant today. Find 3 stories that will make your laugh. Start your show outline with your top 3 in mind.
  • Point of view diversity. This strategy is about how you will share the content you found. Look at all the stories and prep you’ve collected. Think about the different ways to tell the story differently than you did yesterday. Am I sharing this story in the third person or in the first person perspective? How can I build this story into a fun call in discussion or a Facebook live video? Can I take this raw story and add nostalgic music/pop culture clips/and lots of verbs to help create emotion or make it theatrical? Am I focusing on storytelling? (What’s my beginning, middle & end? How do I better highlight the characters in this story? Am I talking about this story with another personality from my station in order to get two different points of view? Look at today’s stories and think about how to shift the point of view and change the texture.
These are a few ideas you can use to refresh your prep strategy. They each bring out different points of view and textures for your listeners. Mix them up! Experiment! Entertain! -Scott Herrold