There’s a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.
How do we communicate Christ to a culture that thinks it already knows all about Jesus?
We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.
God’s word does not return void. Rethink the content that your’re putting into your showprep this week. Intentionally frame the stories with heart, characters and encouragement.
Fame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you’re playing.
Think about what a Christ centered world view actually is. Share what you’re learning. Share what you’ve been reading.
Choose to be an encourager. Think about how your pastor does sermon illustrations. He generally starts with a story that relates to someone in his audience and he brings out a spiritual truth that’s related to it.
Ask callers or artists what they are learning, what they are reading & what their through process is in raising kids in this crazy world. Let them share God’s truths from their life.
Quote the people of the Bible directly. Instead of saying, “The Bible says….. or reading off a long verse and reference, try this to make it more personal to someone who doesn’t know much about the Bible:
“Paul explained grace in Romans 8 – he said if God is for us, who can be against us….”
“When King David wrote Psalm 119, he said…”
“In Paul’s letter to the Corinthians, he explained….”
“Jesus explained the difference between work and grace in Matthew 5. He said…..”
When you want to communicate God’s truth in your show, lead with encouragement. Speak to who your listener can become with a personal relationship with Jesus. Speak to the unique giftings, talents and raw potential you see. You’ve been given a circle of influence, so intentionally speak life into those people and they will come back tomorrow even if they don’t know Jesus….yet. – Scott Herrold
“God, how do you want to use me to connect this company/ministry vision to our listeners?”
“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”
Pray a dangerous prayer and watch how God works through your show…
Creative people don’t like trademarks 🙂 Here’s a “Big Game” promo that just makes fun of them!
“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis
Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.
When you can use media to help facilitate community, you innovate.
When you use technology to grow your relationships deeper with listeners, you innovate.
When you make people a priority, you innovate.
When you create fresh distribution channels for your show, you innovate.
When you give your listeners new opportunities to connect with your people and your brand, you innovate.
When you love your listeners, you innovate.
When you connect your web, your apps & your radio to people, you innovate.
When you encourage your listeners, you innovate.
When you give your listeners an experience, you always innovate.
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Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”
We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!
We hosted a Christmas brainstorm this week and many of you called in with so many awesome topic & story ideas!
We’ve posted the audio of the entire brainstorm call inside our site for our paid members.
If you want to try Creative Cardio FREE for 30 days, make a login below and you can download the audio inside our site on our BRAINSTORM page here.
And if necessary use words…..
I think we can all learn a little about storytelling from this video.
Here’s an 45 min brainstorm call from some of our CreativeCardio.com members sharing Christmas ideas for your show! Grab a pen so you can write down all these ideas! It’s well worth your time. Trust me!
Here’s the audio recording of our entire Thanksgiving Ideas Brainstorm call! Grab a pen and start writing. Tons of radio personalities share ideas for the Thanksgiving season!