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Here’s A Quick Way To Tell What’s Resonating!

Written by Scott Herrold. Posted in Uncategorized

Take a look at your Facebook Insights page. It will tell you a lot about what is resonating with your listeners! If you’re set up as a “fan page,” it tells you exactly what content your listeners are reading, sharing & interacting with.  Sure, Facebook is a different content use than radio, but this page can tell you a LOT about your listeners. It says lots about why they plug into your radio station community. Use that information to tailor content for your radio show! Don’t just plug & play. Tailor it to communicate through the radio!

I intentionally post different styles & angles to give my page a multi dimentional feel. IE: questions, pictures, call in topics I’m using on the air, secular quotes, Bible verses, add a caption challenges, radio station happenings, Christian thoughts/quotes etc. (Click below to see what had the most clicks & shares!)

Tell The Truth In Your Own Words!

Written by Scott Herrold. Posted in Uncategorized

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.”

 -C. S. Lewis

Just share the story in your own words & you will be original & creative!

Spring Show Topic Ideas!

Written by Scott Herrold. Posted in Uncategorized

weather graphicWe did a group brainstorm this week with air talent from different stations across the country. Lots of GREAT ideas were shared for topics & bits for this spring! Click the link and you can listen to the full call if you’re a member.

Think graduation, Prom, Memorial Day weekend, end of school year, family vacation, summer camp, sports, Mother’s Day, family quality time, Cinco De Mayo, Vacation Bible School, weddings, childcare after school is out. Spring cleaning. Lakes/beaches/boating.

May and June can be some of the most expensive months of the year. Graduation parties, vacations, weddings. School fundraisers, cubscouts, soccer, baseball teams and dance recitals. Christian radio stations asking for donations. People using their tax returns as a down payment for a car  or vacation. Our routines totally change when school lets out. Childcare can be a serious stress each summer.  Pools, parks and splash pads. Picnics at the park. Family quality time over quantity of time.

If you’re a Creative Cardio paid member, you can listen to the full 45 min brainstorm call right here in the Brainstorm Archives!

Ideas To Freshen Up Your Show

Written by Scott Herrold. Posted in Uncategorized

Shannon Steele

      Spring cleaning! Aircheck yourself this week and answer these questions:
      1. Who is your show actually trying to reach? Is that original target person the one that you are actually reaching? What results are you getting that seem to be a little different than what you are targeting?

2. How does your target listener use your show when you are on the air? (Is that person driving to work? Sitting in a cube at the office? Is she listening primarily in the car? Primarily at home?  Or primarily in the office? Is your target listener using your as background music? As a reconnect with God after a long day? As worship? As an information source? As entertainment?

3. When your listener pushes the button on her stereo for your radio station, what does she expect to feel? (Is your show delivering that intangible the way that your other team members deliver it?)

4. What role does hope and encouragement play in your show today?

5. What is your show known for? Does your show have a competitive advantage? What do your listeners feel when they plug in with your show for multiple days in a row?

6. What strengths does your show bring to your radio station?

7. How long does your average listener actually listen per day to your show? (Think about how your content connects or misses the mark in that setting)

8. What’s the best story you’ve told on your show this week?

9. What are three opportunities in your local market that your show can step up and serve in? How does your show demonstrate service?

10. Is there anything that your show can be #1 at? Is there anything in your market that you can do better than any other personality?


Pray A Dangerous Prayer!

Written by Scott Herrold. Posted in Uncategorized

CC_jesus_card“God what do you want to do through me to accomplish your vision for this radio station?”

“God, how do you want to use me to connect this company/ministry vision to our listeners?”

“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”

Pray a dangerous prayer and watch how God works through your show…

Millennials Listen To More Radio Than Other Generations!

Written by Scott Herrold. Posted in Uncategorized

Getting ConnectedNeilsen Audio released a study that shows that Millennials actually consumer MORE radio than Gen X & Baby Boomers. It’s interesting because radio has always faced competition with all the options that American have right on their smartphone, tablet & PC. Nielsen Audio says  “Of the 243 million AMERICANS (aged 12 or older) using radio each week, 66.6 million of them are millennials. That far outpaces the size of the weekly Generation X and Baby Boomer audiences, with 57.9 million weekly listeners each.” In addition, Millennials  spend over 11 hours each week with their favorite radio stations. That’s 73% of their radio listening outside the home. Afternoon drive is the most popular time of the day for radio listening from Millennials.

Click here for the full report from Nielsen Audio.

Here’s Ideas On Building Better Call In Discussions

Written by Scott Herrold. Posted in Uncategorized

Here’s the audio from an air talent brainstorm we had about a year ago on how to build more dynamic call in discussions! We talked about topics, engagement, momentum & framing calls.  Feel free to download this audio and share it with your entire staff!

We invite you to join our community here at Creative Cardio. It’s $35 per month, but the idea starters in our forum will save you so much time in show prep.

We’re all about mentoring and challenging your creativity! Click HERE for a 1 month FREE trial to experience all the topic ideas & raw caller audio in this community! There’s no pressure if you decide not to continue after the free month. Try it out & you might have the best month of content in your entire career. #Honestly

FREE Dry Calls This Week!

Written by Scott Herrold. Posted in Uncategorized

Here’s a taste of what we do with dry calls for our members each week. Use these calls as a discussion starter or use in your voice trax next week to make your show sound live! (There’s a couple calls inside this file)

(You can right click here to download the audio)


**If you find these DRY CALLS helpful, join CreativeCardio.com! We have TONS of DRY CALLS you can use as discussion starters if you join as a paid member right here!


Written by Scott Herrold. Posted in Uncategorized

The best worship leaders are not performers. They are composers & servant leaders. They gently lead the audience through worship by inviting the individual to be part of something bigger. They follow God’s presence and they help that individual connect the dots.

It always surprises me how many Christian radio personalities don’t actually listen to music they are playing on the radio.

We let performance, bits & traffic reports pull us away from the bigger reasons our listeners tune in. They are looking for hope, encouragement and a better connection with God.

I think we can all do a better job in our delivery! Click here for the FULL ARTICLE and a few ideas!

Innovation Is When You Connect W/ People

Written by Scott Herrold. Posted in Uncategorized

CreativeCardioBCardProof1 - Back“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis

Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.

When you can use media to help facilitate community, you innovate.

When you use technology to grow your relationships deeper with listeners, you innovate.

When you make people a priority, you innovate.

When you create fresh distribution channels for your show, you innovate.

When you give your listeners new opportunities to connect with your people and your brand, you innovate.

When you love your listeners, you innovate.

When you connect your web, your apps & your radio to people, you innovate.

When you encourage your listeners, you innovate.

When you give your listeners an experience, you always innovate.