Share Stories Rather Than News

Written by Scott Herrold. Posted in Uncategorized

Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.

If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.

Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?

Are we doing news to share a local point of view?

Are we sharing news from a Christian point of view?

Are we sharing news in order to be a breaking news source?

Are we sharing news as a source of faith stories?

Are we a consistent good news source to the encouragement that our listeners are hoping we can be?

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.