Posts Tagged ‘showprep’

Free Trial Of Creative Cardio!

Written by Scott Herrold. Posted in Uncategorized

CCToolsToday’s special!! Click here for a free trial! 3 quick questions and you are right into all the password protected content!

Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”

We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!

I Use My Phone As A Weapon

Written by Scott Herrold. Posted in Uncategorized

Compelling phone discussions with listeners can tell stories, breath interactivity, share encouragement and add new voices into our shows. As radio personalities, we need to do a better job listening. While the conversation is happening- we as radio people, are seeing another dimension. It’s like we have content goggles on. As the callers are saying one thing, we are seeing a 3D graph above the call. It’s all neon and high tech. It calculates our character in the show. Then it puts it up against our station’s creed. It then calibrates the rules we’ve learned in regards to where the line is on a subject. Eventually all these built in filters lead to the grid we see in front of us. (Hopefully you are picturing the high tech monitors used in Avatar!) In a split second, you see avenues popping up in front of you. In an instant, you see the portal and choose to leap or not leap into it.

I don’t believe ‘years in radio’ helps you navigate this grid efficiently during a show. I think someone that can see the grid in any conversation over coffee can eventually be taught to do that on a radio show.

Become a Jedi of the phoner grid and make it into an on air phone discussion. It’s just strategy.

Click here for the rest of the article and a few ideas on editing.