The way people connect with other people online is much different than the way people connect with brands. You are a person, but your radio station is a brand! Make sure your social media plan reflects that!
Here’s over a hundred ways brands are using Facebook to connect & go deeper.
Just think about WHY people want to connect with you on social media. (To be social! )
As a person you connect one on one, but as a brand you can help facilitate community. What’s your strategy?