Author Archive

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

Simple Game Changer.

Written by Scott Herrold. Posted in Uncategorized

The way people connect with other people online is much different than the way people connect with brands. You are a person, but your radio station is a brand! Make sure your social media plan reflects that!

Here’s over a hundred ways brands are using Facebook to connect & go deeper.

Just think about WHY people want to connect with you on social media. (To be social! )

As a person you connect one on one, but as a brand you can help facilitate community. What’s your strategy?

You need conflict and characters

Written by Scott Herrold. Posted in Uncategorized

It’s just “news” if you have no characters. Bland, boring information doesn’t evoke much of a response. You are a storyteller and you can contrast light from darkness when you focus on the characters in the human interest stories you share.

Film director & screenwriter, Jean Luc Godard said, “Sometimes reality is too complex. Stories give it form.” Click for more!