If you work at Starbucks and botch a few drinks because you have other things on your mind, a few people will have over paid for your mediocre work. At Home Depot, you may get a talking to from the boss and a few customers will wonder ‘what’s up with this guy?’ Maybe a few…
We post a lot of great idea starters on Facebook.com/CreativeCardio and over at Twitter.com/CreativeCardio! Follow us over there and share your feedback! -Scott & Jayar
HisAir.net featured one of our articles - Shotgun Marketing - NO THANKS this week. It challenges us to think about marketing more like relationships. Check it out here!
There are so many schools of thought when it comes to American Idol, Grammys, Survivor (when it was at its peak) and highly rated shows. Years ago i use to bring it up because it was highly rated. A former morning host who was not a Survivor watcher once talked me out of this practice.…
We need to change their view of radio marketing. It’s not a shotgun approach anymore. It’s relationships. Basic technology can make our marketing plans very targeted today. You just have to make sure your show incorporates that targeted, personal approach. Don’t look at marketing as hype. Look at marketing as a strategic plan to build deeper…
I built a castle without a mote. We hear a lot nowadays about margin. I never dove into what the fuss was about until I realized it was meant for me. My confession: Somehow in I found myself consumed with roles I’d taken on. Afternoons- JOYFM Florida Co-Founder CreativeCardio.com Middays- JOYFM Atlanta Producer- Tucked in…
Shannon Steele, you had us at, "Here's the sound of a coyote eating a chicken." Funny/random bit from The Joy FM - Atlanta.
Compelling phone discussions with listeners can tell stories, breath interactivity, share encouragement and add new voices into our shows. As radio personalities, we need to do a better job listening. While the conversation is happening- we as radio people, are seeing another dimension. It’s like we have content goggles on. As the callers are saying…
Want a podcast for your show in iTunes? Let us set it up for you! We just charge $50 to set it up. It’s a great way to showcase highlights from your show and expand your audience! Email Scott.Herrold@gmail.com if you’re interested! Here’s Scott Herrold's podcast on iTunes if you want to subscribe or listen!