Just 1 Thing

Written by Jayar. Posted in Uncategorized

So a lot of times when I post a blog/article thing… I am preaching to myself because I am learning as I go and writing about it.

So here we go again. The past couple weeks I have countered the feeling of being “overwhelmed” or “out matched” when it comes to certain things in my life.

  • Balancing the schedule of the day
  • Scheduling new bits and features for my main Florida show
  • Getting an oil change w/ zero gaps in the schedule
  • Rearranging our house and realizing that we have stuff filling the hall ways and no where to put it as we contemplate painting a room and moving it all again
  • Clearning the garage before snake/spider season

I could go on….  (I WILL when you click HERE for the rest of the article!)

We’re Using Social Wrong…

Written by Scott Herrold. Posted in Uncategorized

Social media can drive people away from listening to your radio show or it can bring people to it.

Rather than using your radio show to constantly tell listeners to “go over to facebook and LIKE my page,” spend more of your energy thinking about ways to engage people who are already using Facebook/Twitter/Pinterest and bring them to your show.

People don’t use social media to interact with brands, they use social media to be social. They’re looking for conversation, for fun and for an introduction to people they would like to get to know better. Keep that in mind as you set out your strategy for using social media. There’s a huge opportunity on social media to bring listeners back to your show, but you have to develop a strategy that actually drives people to listen. (Here’s how to do that! Click here!)

Time Is Money

Written by Scott Herrold. Posted in Uncategorized

Creative Cardio is part showprep, part jock community & part brainstorm. This website is a collection if idea starters with a giant think tank behind them! This site will save your lots of time!

We start by sharing idea starters each day. Then our brilliant members share their own angles that develop from the original raw idea. It’s really unique!

Each idea starter, each dry call & each story posted give multiple layers of on air angles. The entire purpose of CreativeCardio.com is to challenge and focus our on air creativity. Plug in and try CreativeCardio.com for FREE for a month! Click here and enter an email address and we will send you a password right away! CreativeCardio.com It will change the way you showprep and save you a TON of time!

Let’s Remember Our Impact

Written by Scott Herrold. Posted in Uncategorized

I had an interview with a national author the other day. He shared in our conversation that he “was a bit nervous, and that he prepped for an hour for his interview on my show.” He he mentioned reviewing his notes in the car, reading through some of my blogs yesterday and praying over what he should share on our show last night.

Being featured on a radio show is a BIG deal to him. He understands that he has an opportunity to really connect with people when he’s on the radio. He understands that he can encourage, share and  challenge people when he is on the radio for 7 measly minutes.

We forget about our impact sometimes. We throw away our words and waste our listener’s time with so much fluff. Let’s challenge & encourage our listeners today. Let’s look for better ways to add to their life and step out our game.

Don’t Let Anything Steal Your Time

Written by Scott Herrold. Posted in Uncategorized

Until you value yourself, you will not value your time. Until you value your time, you will not do anything with it.” -M Scott Peck

Protect your time when you are on the air or the clock will own you! Don’t write memos or promos. Don’t fill out NCAA brackets.  Don’t respond to listener complaints until after your show.

Listen to the words in your songs. Listen to the person on the request line. Engage & connect with what your listener is saying. Live life along side them. Think about new ways to frame your story! Focus on things that will actually engage your listener when you are in the studio. Make your show your priority. You are in show business, and the show is what your listener remembers first.