Innovation Is When You Connect W/ People
“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis
Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.
When you can use media to help facilitate community, you innovate.
When you use technology to grow your relationships deeper with listeners, you innovate.
When you make people a priority, you innovate.
When you create fresh distribution channels for your show, you innovate.
When you give your listeners new opportunities to connect with your people and your brand, you innovate.
When you love your listeners, you innovate.
When you connect your web, your apps & your radio to people, you innovate.
When you encourage your listeners, you innovate.
When you give your listeners an experience, you always innovate.
The key to showprep is knowing your strategy. Knowing what you are going to do on your show before you walk into the studio. It’s finding a fresh mix of content that’s really going to connect with your audience. Knowing where and when to use content it is part of the strategy.
