I spent the last week with a bunch of great radio personalities at a conference. I can’t tell you how many times I heard the phrase, “I wear so many hats. It’s hard to find the time for my show.” Famous last words.
I think we have lost our sense of priority. We let management duties, music logs, website updates and schedules steal our original love for radio. We all got into radio in order to do a show! I know we’re all stretched in hundreds of directions each week, but the show has to come first. It’s the ONLY thing our listener pays attention to. Sending that staff memo during your show doesn’t really help your listener’s morning. Replying to the angry email while you are on the air doesn’t help the other 99,999 people who are listening. Updating your website can wait a few hours. Protect your show and it will flourish!