Famous Last Words!

Written by Scott Herrold. Posted in Uncategorized

I spent the last week with a bunch of great radio personalities at a conference. I can’t tell you how many times I heard the phrase, “I wear so many hats. It’s hard to find the time for my show.” Famous last words.

I think we have lost our sense of priority. We let management duties, music logs, website updates and schedules steal our original love for radio. We all got into radio in order to do a show! I know we’re all stretched in hundreds of directions each week, but the show has to come first. It’s the ONLY thing our listener pays attention to. Sending that staff memo during your show doesn’t really help your listener’s morning. Replying to the angry email while you are on the air doesn’t help the other 99,999 people who are listening. Updating your website can wait a few hours. Protect your show and it will flourish!

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One of the easiest ways to lead is by example. Be yourself. Love your craft and it will naturally inspire and challenge others. Your enjoyment of radio will naturally pour out to your staff.

Pray for your show. Ask God to breathe more creativity into your life and your schedule. Ask him to help your time management. Ask him to open up new doors for your show. Ask him for more opportunities to inspire & challenge your listeners.

Delegate to others & protect your time on the air. This is vital. You have to carve out time for showprep each day if you want to compete.

This jock community at CreativeCardio.com is here to help save you prep time. Use it! Share ideas with others. It always comes full circle back to you. Make it a regular part of your prep and tell us how we can help. If you don’t carve out time for your show as a priority, you will eventually face a time where you won’t have a show.  You’ll spend your time making schedules, budgets & updating websites – NOT doing the show that originally attracted you to radio.

Make your show THE priority this week. It will inspire not only your listeners, but your staff. You love for radio helps you lead by example. Famous last words.

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.