Gamechanger for 2013: WHY vs WHAT
As you start a new year, I challenge you to think more about the WHY behind your show. Think less about WHAT you’re doing and strategically share more of your heart behind who you are and why your show exists.
Think about WHY your listeners come to your show day after day. It should explain WHAT they are really looking for.
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Scott Herrold
Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.