Here’s A Quick Way To Tell What’s Resonating!

Written by Scott Herrold. Posted in Uncategorized

Take a look at your Facebook Insights page. It will tell you a lot about what is resonating with your listeners! If you’re set up as a “fan page,” it tells you exactly what content your listeners are reading, sharing & interacting with.  Sure, Facebook is a different content use than radio, but this page can tell you a LOT about your listeners. It says lots about why they plug into your radio station community. Use that information to tailor content for your radio show! Don’t just plug & play. Tailor it to communicate through the radio!

I intentionally post different styles & angles to give my page a multi dimentional feel. IE: questions, pictures, call in topics I’m using on the air, secular quotes, Bible verses, add a caption challenges, radio station happenings, Christian thoughts/quotes etc. (Click below to see what had the most clicks & shares!)

Out of everything I post, the spiritual content overwhelmingly gets the most response based on Facebook’s “virality metric.” (I’m not just talking about comments & likes) I was really surprised, because I always tried to do less of the overly Christian content on the air in order to welcome in our passive listeners. Over the years, I’ve learned through focus groups, perceptual research & other metrics that my P1 listeners actually come to my radio station primarily for encouragement, hope, and faith content. Our Facebook metrics overwhelmingly support this too.  The P1 listeners really resonate and react when spiritual topics are presented in a focused, relevant way. As we’ve shifted our focus, the ratings have steadily climbed.

*Don’t just post a random Bible verse or a quote. Make it personal for your listeners. Use it to tell a story! Frame it!

Out of everything I’ve posted in the last 2 months, here are the things that received the most views, likes & shares from listeners.

Just a reminder- God is working in your life even when you don’t feel it! “Let’s not get tired of doing what is good. At just the RIGHT TIME we will reap a harvest of blessing if we don’t give up!”
-Galations 6:9

What’s the most important advice you can share with a newly married couple?

Do you realize God actually has plans for YOU? In Jeremiah 29, the Bible says, “For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come and pray to me, and I will listen to you.”

Remember – today is a new morning, so take this to heart! “The steadfast love of the Lord never ceases, his mercies never come to an end; they are new every morning.” -Lamentations 3:22-23

‘Gratitude begins when your sense of entitlement ends.’ -Steven Furtick

This always challenges me when I see the word ALL. “Trust in the LORD with ALL your heart & lean not on your own understanding. In ALL your ways acknowledge him & he will make your paths straight.” -Proverbs 3:5-6

In this life we cannot do great things. We can only do small things with great love.”
-Mother Teresa

Life is better when we LIVE generously! “Give generously to him and do so without a grudging heart; then because of this the LORD your God will bless you in all your work and in everything you put your hand to.” -Deuteronomy 15:10

“The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity.” -Proverbs 11:3

What does integrity mean to you?

I AGREE CHUCK. “One of the most wonderful things about being a Christian is that I don’t ever get up in the morning and wonder if what I do matters. I live every day to the fullest because I can live it through Christ and I know no matter what I do today, I’m going to do something to advance the Kingdom of God.” — Chuck Colson

“When the power of love overcomes the love of power, the world will know peace.” -Jimi Hendrix

They way you love tells a story. Day by day it’s another chapter your friends & coworkers are subtly reading. True integrity is like honor/truth/love lived out in a consistent way. It’s like a theme that weaves through the pages of your life story. One day it will click with the people around you. They’ll finally see & notice it comes from a relationship with God.

What source are we plugging into this morning? “Yes, I am the vine; you are the branches. Those who remain in me, and I in them, will produce much fruit. For apart from me you can do nothing.” -John 15:5

*Look for new ways to frame your faith content!  Reading Facebook/Twitter posts on the air does not translate to great radio. However, ideas that resonate online can be great thought starters for a compelling on air discussion! Keep your eyes open!

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.