Neilsen Audio released a study that shows that Millennials actually consumer MORE radio than Gen X & Baby Boomers. It’s interesting because radio has always faced competition with all the options that American have right on their smartphone, tablet & PC. Nielsen Audio says “Of the 243 million AMERICANS (aged 12 or older) using radio each week, 66.6 million of them are millennials. That far outpaces the size of the weekly Generation X and Baby Boomer audiences, with 57.9 million weekly listeners each.” In addition, Millennials spend over 11 hours each week with their favorite radio stations. That’s 73% of their radio listening outside the home. Afternoon drive is the most popular time of the day for radio listening from Millennials.
Click here for the full report from Nielsen Audio.