Faith Can Drive Interaction

Written by Scott Herrold. Posted in Uncategorized

Have you ever thought about making prayer a part of your radio station Facebook page?  If you look at the stats from Christian radio stations, the listeners interacts most with spiritual content on Facebook.

You might choose a time each week to ask your Facebook friends to post prayer requests on your page. Try to keep them all in one thread, so it’s a series of prayer requests. Then, ask your Facebook friends to LIKE the prayer request to let you know they prayed for that person!

In addition, make sure your other DJs LIKE those prayer requests too. It shows your staff cares. Have them post a link from their personal page over to your radio station page as well.

A ton of LIKES drives your weekly interaction with listeners up a LOT. Bottom line, you are connecting with a ton of new people outside of your regular circle of influence. When people click LIKE, it shows that on their page and some of their friends may see it.

Click here for info on how to see IF your posts are connecting. Look at your weekly interaction with your Facebook friends! It is so much more important than your total number of friends. If you have 100,000 friends, but only 2% of them interact with your page on a weekly basis, your social media plans are failing miserably. But, if you have 5000 friends and 25% of them interact with you on a weekly basis, you really are building a community!

Tell Stories In Your Own Words…

Written by Scott Herrold. Posted in Uncategorized

Sharing your faith on the air can be tough! You want to speak truth and encouragement, but you don’t want to scare off listeners who are still investigating their faith.

At the Momentum Conference, Valerie Geller said, “The Bible has the greatest stories EVER told. There are stories that speak to EVERY element in the human condition. Tell those stories in your own words.”

What perspective do you have for the stories that have been told for thousands of years?

Listen to the words & themes in the songs you are actually playing. Tie into them! Encourage your listeners & share your heart in a loving way! Your listener comes to you for hope & encouragement. Give them what they came for and you will connect on a deeper level.


Not Addition, It’s Multiplication

Written by Scott Herrold. Posted in Uncategorized

“The thing about ideas is that they naturally inspire new ones. This is why places like Silicon Valley or Elizabethan England tend to become more productive and innovative than those who don’t. Because when ideas are shared, the possibilities do not add up – they multiply!

-Paul Romer, Economist.

Good ideas breed better ideas! When we share our stories, they develop depth & value! Community affects creativity. When we collaborate & share, we naturally challenge others.  Plug in and share your perspective on the call in topics/bits & spiritual idea starters in the forum!

Creative Ideas For Your Show

Written by Scott Herrold. Posted in Uncategorized

Here are some thoughts 
to inspire some creativity as you put your show together today!! Click HERE.

In addition, we have TONS for phoner topics, bits and idea starters inside our Creative Cardio community. Click HERE to check out the community for FREE for a month! 

If you want to continue after that, it’s only $35 per month! When you pay for your own membership, you also give a free membership to a younger jock! It could be an intern or weekend jock. It could be a friend in another market with no budget.

Together, we can develop the next generation of Christian radio personalities.

Challenge Your Creativity

Written by Scott Herrold. Posted in Uncategorized

Creative Cardio is looking for culture makers who want to challenge the status quo! We’re looking for talented people who want to connect better with their listeners. We’re looking for leaders who want to mentor others.

Bottom line, we’re looking for creative people who want to lead the way in Christian radio.

Creative Cardio is about brainstorming, collaboration, mentoring, storytelling  & strategy.  It’s about developing a show that fits your company’s vision and helps you live out your life over the air. It’s also about encouraging & helping newer radio jocks too!

(Click here to learn more about the Creative Cardio community!)

The Comic and the Jock

Written by Jayar. Posted in Uncategorized

Over the past few years I’ve really started to research the life of a standup comic. I think I was drawn to it because I have made a living doing the same thing in a sense.

There’s some kind of rush I get when I can make my audience laugh. It’s like a super power. But it’s not that easy. And comes w/ huge risks.

The ability to take something 99% of the world sees as they walk by and turn it into this thing that can cause the 99% to think… ‘oh yeah… I did see that!’

So turn this process and put it into the Christian radio format. (Click here for the rest of the article)

Simple Game Changer.

Written by Scott Herrold. Posted in Uncategorized

The way people connect with other people online is much different than the way people connect with brands. You are a person, but your radio station is a brand! Make sure your social media plan reflects that!

Here’s over a hundred ways brands are using Facebook to connect & go deeper.

Just think about WHY people want to connect with you on social media. (To be social! )

As a person you connect one on one, but as a brand you can help facilitate community. What’s your strategy?

You need conflict and characters

Written by Scott Herrold. Posted in Uncategorized

It’s just “news” if you have no characters. Bland, boring information doesn’t evoke much of a response. You are a storyteller and you can contrast light from darkness when you focus on the characters in the human interest stories you share.

Film director & screenwriter, Jean Luc Godard said, “Sometimes reality is too complex. Stories give it form.” Click for more!