This year I want to help my listeners better comprehend the reason “why” our radio station exists. Our “why” is different than every other media option our listeners engage with. I want to help our listeners visualize where we’re going. I want to better frame the WHY behind what we are doing.
I think about the way Dr. Martin Luther King shared his dream for what our country could look like. He didn’t say “we need to do this” or “you need to change” or “people need to stop doing.” He simply cast a dream and invited America into it.
Some of the most compelling pledge drive breaks actually cast vision for the listener. Here’s a few ideas you could use to share a dream for what God could do through your radio community.
I want to be a part of something that is really changing lives!
I want to be part of something that encourages others!
I want to be part of something that challenges our kids!
I want to be a part of the solution and not the problem!
I want to see a revival in our city!
I want to be part of shifting our culture!
I want to encourage the people around me!
I want to challenge the next generation to really step up & shine a light for God!
I want to see God do even more in this city!
I want to be a part of real life change!
I want to see my money go farther than my own resource!
I want to help dream up solutions!
I want to build into my neighborhood!
I want to help make this city a better place to live!
I want to see more Christians doing real art!
I want to build something that will be here for my children!
I want to connect with Christian music on my iPhone!
I want to reach people in cities that don’t have Christian radio!
I want to reach people in some of the darkest countries of the world with the hope of Jesus!
I want to help bring the churches together in this city!
I want to see my church grow!
I want to be a light in the darkness
I want to help be the ‘shift’ that our culture needs!
I want to fuel something that others are also investing in!
Our desire is to share the hope of Jesus with even more people this year!
We desire to bring even more family friendly events to this city!
We want to connect more people with local churches!
We want to encourage even more people to make God’s world their moral and spiritual foundation!
We believe the local church is the hope of the world!
We want to challenge your kids to life boldly for Christ!
We desire to see a new generation of children growing up with Christian music!
We want to tackle the the most challenging social issues in our city!
We want to see our kids singing worship music in the car!
We want to help churches thrive in our city!
We want to give even more people a place to plug in with!
We want to share news and information from a Christian perspective!
We want to connect you into a community that challenges your relationship with God and with other Christians!
When I give, I feel like I’m part of the solution!
When I live generously, money doesn’t have any control over my life!
When I give, my money helps the less fortunate right here in town!
When I give, I’m helping to share the hope of Jesus with people who are struggling!
I’m investing in the life change that’s going on behind this radio ministry!
I want to see hearts softened in our community!
I love the way God’s working inside our city!
I want to be a problem solver. I want to be an organizer. I want to be a world changer!
I want my kids growing up with Christian music because I believe in the power behind it!
I want to invest in the ministry behind this radio station!
Just a few things that may be on your listener’s mind TODAY!
Here’s some ideas to help your kids grow spiritually this summer!
- Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
- Plant flowers or build a garden in the backyard. (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
- Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
- Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
- Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
- Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
- Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too! At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
- Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)
Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.
If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.
Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?
Are we doing news to share a local point of view?
Are we sharing news from a Christian point of view?
Are we sharing news in order to be a breaking news source?
Are we sharing news as a source of faith stories?
Are we a consistent good news source to the encouragement that our listeners are hoping we can be? -Scott
Want a sample of what we do with idea starters for your show?
We post a list of examples each week on the Christian Music Broadcasters site!
Today’s special!! Click here for a free trial! 3 quick questions and you are right into all the password protected content!
Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”
We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!
“God, how do you want to use me to connect this company/ministry vision to our listeners?”
“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”
Pray a dangerous prayer and watch how God works through your show…
“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis
Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.
When you can use media to help facilitate community, you innovate.
When you use technology to grow your relationships deeper with listeners, you innovate.
When you make people a priority, you innovate.
When you create fresh distribution channels for your show, you innovate.
When you give your listeners new opportunities to connect with your people and your brand, you innovate.
When you love your listeners, you innovate.
When you connect your web, your apps & your radio to people, you innovate.
When you encourage your listeners, you innovate.
When you give your listeners an experience, you always innovate.
And if necessary use words…..
I think we can all learn a little about storytelling from this video.