Your news is boring. You need conflict and characters

Written by Scott Herrold. Posted in Uncategorized

It’s just news if you have no characters. Bland, boring information doesn’t evoke much of a response. You are a storyteller and you can contrast light from darkness when you focus on the characters in the human interest stories you share.

Film director & screenwriter, Jean Luc Godard said, “Sometimes reality is too complex. Stories give it form.” Click for more!

Don’t Fear The WHAT IF’s!

Written by Scott Herrold. Posted in Uncategorized

The Devil uses the same playbook over and over again! Six weeks ago he was stirring up fear about the WHAT IF’s, and he’s doing it again this week.

Last month the fear was: WHAT IF the economy tanks? WHAT IF my income drops? What if my industry doesn’t bounce back as quick as others? WHAT IF this drama lasts longer than a month? The WHAT IF’s will always drive you crazy because they remind you that you are not in control!

Today he’s using the SAME playbook again. WHAT IF we open too soon? WHAT IF our government makes a mistake? WHAT IF our sales/donations don’t bounce back in a month work? WHAT IF more people get sick in the fall and this swings back worse than what we’re dealing with now?

It’s the SAME playbook with a twist on days’s events. Focus your eyes back on Jesus – not on your circumstances! WHAT IF God actually shows up in a bigger way than you could ever imagine?

“Humble yourselves, therefore, under God’s mighty hand, that He may lift you up in due time. Cast all your anxiety on Him because He cares for you.” – 1 Peter 5:6-7

This Side Of Easter…

Written by Scott Herrold. Posted in Uncategorized

This was an interesting Easter weekend, but many churches said they actually had MORE people watch their church services online this week, than they have ever had in their building. It’s funny to say “watch” instead of “participate,” but isn’t that the reality of what most non-believers do even when they attend a church in person for the first time? They don’t know the songs, they don’t know when to stand up or sit down, they don’t want to shake everyone’s hand or be singled out. They don’t know much about the pastor or the people leading worship on stage. They feel out of place because they know they aren’t part of the regular club,  but they are taking it all in, hoping God speaks to them in a special way. Think about all the new people who are tuning into your show this week. Do they know the songs? Do they know the Christian buzzwords? Do they know the artists leading worship?What do they know about you and your personalities on the air? Think about what you can intentionally do to welcome these people in to grow deeper with you! Think about how you can develop more on ramps to get them up to speed and invite them to plug in deeper. Don’t talk at them, wrap your arm around them and encourage them. Love them to life and show them they are welcome regardless of where they are in their faith journey . If you need help, contact us at Creative Cardio Showprep!

Fear In The News

Written by Scott Herrold. Posted in Uncategorized

“Find the helpers when you want to share hope. You can always find people who are helping.” – Fred Rogers.

Look for stories where you can share the heart of the helpers! Our world has been crazy this week, and it doesn’t look like that will change tomorrow. God has given you a circle of influence to share hope and encouragement in your show. You don’t have to mention Corona at all, just share stories that point your listeners to God’s goodness and the generous heart of people. Look into God’s word for encouragement. Actually listen to the words in the songs you are playing! Champion a heart of service. Champion a heart of gratefulness. Champion generosity. Be a hope dealer! 

If you need showprep, just walk through your grocery store and talk to people! Look for those who appear stressed. Ask how you can serve them. Ask about their experience this week. It might be hustling for childcare, fear of being laid off, no toilet paper in stock, babysitters cancelling, hours cut at work, the election, no lunches at school for the kids since it’s cancelled, the losses in their 401k if they are elderly, fear of infecting someone if you feel under the weather, or it might be worry over their elderly parents who live alone. Think about where your listener is right now, and how you can speak to their need.

FREE Thanksgiving DRY CALLS!

Written by Scott Herrold. Posted in Uncategorized

Traditional English roast with Yorkshire pudding & summer vegHere’s some DRY Thanksgiving calls you can use in your imaging or voice trax. If you’re doing a live show, the dry calls are great call starters to get your listeners calling.

Download the calls here!

Download the file HERE (Right click “SAVE AS”)

Download the file HERE (Right click “SAVE AS”)

Download the file HERE (Right click “SAVE AS”)

 

*If you want more DRY calls like this, click our SIGN UP page and join CreativeCardio.com! We keep them in our DRY CALLS page. It’s only $40 per month for a solo membership in the CreativeCardio.com community!! We also have a team show rate too!

The Why Behind Our Pledge Drive

Written by Scott Herrold. Posted in Uncategorized

megaphoneThis year I want to help my listeners better comprehend the reason “why” our radio station exists. Our “why” is different than every other media option our listeners engage with. I want to help our listeners visualize where we’re going. I want to better frame the WHY behind what we are doing.

I think about the way Dr. Martin Luther King shared his dream for what our country could look like. He didn’t say “we need to do this” or “you need to change” or “people need to stop doing.” He simply cast a dream and invited America into it.

Some of the most compelling pledge drive breaks actually cast vision for the listener. Here’s a few ideas you could use to share a dream for what God could do through your radio community.

I want to be a part of something that is really changing lives!
I want to be part of something that encourages others!
I want to be part of something that challenges our kids!
I want to be a part of the solution and not the problem!
I want to see a revival in our city!
I want to be part of shifting our  culture!
I want to encourage the people around me!
I want to challenge the next generation to really step up & shine a light for God!
I want to see God do even more in this city!
I want to be a part of real life change!
I want to see my money go farther than my own resource!
I want to help dream up solutions!
I want to build into my neighborhood!
I want to help make this city a better place to live!
I want to see more Christians doing real art!
I want to build something that will be here for my children!
I want to connect with Christian music on my iPhone!
I want to reach people in cities that don’t have Christian radio!
I want to reach people in some of the darkest countries of the world with the hope of Jesus!
I want to help bring the churches together in this city!
I want to see my church grow!
I want to be a light in the darkness
I want to help be the ‘shift’ that our culture needs!
I want to fuel something that others are also investing in!
Our desire is to share the hope of Jesus with even more people this year!
We desire to bring even more family friendly events to this city!
We want to connect more people with local churches!
We want to encourage even more people to make God’s world their moral and spiritual foundation!
We believe the local church is the hope of the world!
We want to challenge your kids to life boldly for Christ!
We desire to see a new generation of children growing up with Christian music!
We want to tackle the the most challenging social issues in our city!
We want to see our kids singing worship music in the car!
We want to help churches thrive in our city!
We want to give even more people a place to plug in with!
We want to share news and information from a Christian perspective!
We want to connect you into a community that challenges your relationship with God and with other Christians!
When I give, I feel like I’m part of the solution!
When I live generously, money doesn’t have any control over my life!
When I give, my money helps the less fortunate right here in town!
When I give,  I’m helping to share the hope of Jesus with people who are struggling!
I’m investing in the life change that’s going on behind this radio ministry!
I want to see hearts softened in our community!
I love the way God’s working inside our city!
I want to be a problem solver. I want to be an organizer. I want to be a world changer!
I want my kids growing up with Christian music because I believe in the power behind it!

I want to invest in the ministry behind this radio station!

Grow Spiritually This Summer

Written by Scott Herrold. Posted in Uncategorized

Here’s some ideas to help your kids grow spiritually this summer!

  • Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
  • Plant flowers or build a garden in the backyard.  (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
  • Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
  • Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
  • Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
  • Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
  • Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too!  At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
  • Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)

Awana, Child Evangelism Fellowship, Life.Church Resources & Orange all have free parenting resources online to help our kids grow in their faith!

Why Don’t My Phones Ring?

Written by Scott Herrold. Posted in Uncategorized

Building a phone discussion is a lot more strategic than asking your listeners a boring question. It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. People respond to statements that make them think. People respond to statements that are bold. Think about new statements you can use to personally invite your listeners to call and contribute! Use dry calls, recorded voices of other people on staff and recorded audio clips to spark a discussion! Encourage people to call and encourage one another too! Remind them that their voice matters! If you need help, just sign up for Creative Cardio. We have an entire page full of listener clips you can use as call starters in your show today! $40 could change the texture of your show!