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Creative Cardio is much more than showprep. It’s a series of idea starters. We aren’t about posting the “day in history” or the “latest celebrity gossip” or the “impossible question/trivia.”
We post idea starters that you can take and develop into show topics/bits/stories & discussions that will engage your listeners on a deeper level. As a member of our community, you post ideas that are sparked from the resources, articles & stories we share. It’s a community that perfects ideas and transforms them into unique content. We believe that if you engage in the community at CreativeCardio.com it will develop you into one of the most creative radio personalities in America! Click here to make a trial login for 30 days & dive into all these resources!
“God, how do you want to use me to connect this company/ministry vision to our listeners?”
“God, how should the original vision of our founder come through in my show & how can I do a better job sharing that?”
Pray a dangerous prayer and watch how God works through your show…
“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C. S. Lewis
Tell the truth, share your world view, speak from your heart & be more connective with people. That’s how creativity builds into innovation. We’re always trying to push the envelop to be creative & innovative with our radio stations & shows. If we think of new ways to include people and help facilitate community, we will always add innovation to what we do.
When you can use media to help facilitate community, you innovate.
When you use technology to grow your relationships deeper with listeners, you innovate.
When you make people a priority, you innovate.
When you create fresh distribution channels for your show, you innovate.
When you give your listeners new opportunities to connect with your people and your brand, you innovate.
When you love your listeners, you innovate.
When you connect your web, your apps & your radio to people, you innovate.
When you encourage your listeners, you innovate.
When you give your listeners an experience, you always innovate.
And if necessary use words…..
I think we can all learn a little about storytelling from this video.
The key to showprep is knowing your strategy. Knowing what you are going to do on your show before you walk into the studio. It’s finding a fresh mix of content that’s really going to connect with your audience. Knowing where and when to use content it is part of the strategy.
Here’s a few ideas that can help refresh your showprep strategy. Take these raw ideas and make them personal for you!
- Plot out your show by quarter hour. (Find ONE great element of content for each quarter hour and plot out the show that way)
- Prep buckets. Identify 4-5 subjects you know your listener values everyday. Use these subjects as your prep buckets. (Faith, family, relationships, fun, music, adventure, fitness, finance, parenting, hope, marriage, entertainment etc) Each day, look for stories to put in your prep buckets, that way you an rotate through content. Prep buckets challenge you to build a rotation for the subjects your listener cares about most. It’s like strategy by content category.
Themes. When you break up your topics hour by hour, you can frame your strategy like a theme. IE: Rotate the heart content with the funny content. Rotate the human interest with the spiritual and so forth. This will give a different texture to each hour in your show. What are 3 or 4 themes that I want to highlight today instead of the typical news stories/bits/call in discussions? If I start with 3-4 themes they work as the outline. Then I can steer the discussion and lead the show rather than the time just controlling me.
- Top three. Find 3 trending stories your listener might share with her friends. Find 3 encouraging stories that make you smile. Find 3 Bible verses or spiritual themes that feel relevant today. Find 3 stories that will make your laugh. Start your show outline with your top 3 in mind.
- Point of view diversity. This strategy is about how you will share the content you found. Look at all the stories and prep you’ve collected. Think about the different ways to tell the story differently than you did yesterday. Am I sharing this story in the third person or in the first person perspective? How can I build this story into a fun call in discussion or a Facebook live video? Can I take this raw story and add nostalgic music/pop culture clips/and lots of verbs to help create emotion or make it theatrical? Am I focusing on storytelling? (What’s my beginning, middle & end? How do I better highlight the characters in this story? Am I talking about this story with another personality from my station in order to get two different points of view? Look at today’s stories and think about how to shift the point of view and change the texture.
These are a few ideas you can use to refresh your prep strategy. They each bring out different points of view and textures for your listeners. Mix them up! Experiment! Entertain! -Scott Herrold
We want to help connect you with other creative personalities! We hope this helps your personal growth as you develop as an air talent!
We send out a FREE email each month with a TON of showprep idea starters you can use for your show! We also do group brainstorms over the phone that you can be a part of. If you want to be updated on when these are, share your email here!
We want to have meaningful conversations with our kids, but when we ask lame questions, we just get one word answers! Ask open ended questions to stimulate a conversation. Have follow up questions ready. Here’s some examples:
Tell me about the best part of your day.
What’s been the hardest part of this week for you?
Did your brother say anything that made you laugh today? What’s the funniest thing about your mom?
Which friends do you miss most from school?
What’s the biggest difference between this summer and last summer?
Tell me about what you read this week?
What’s the hardest video game we have? (Let’s play it together and maybe I can help!)
Who did you play with today? What did you play? Who won? (Why do you think they always seem to win?
What used up most of your energy today?
What did I promise you this summer that I haven’t delivered on yet?
What rules are different at school than our rules at home? Do you think they’re fair?
What’s on your bucketlist this summer? Give me your top 5!
What do you like most about our neighborhood?
What do you feel that God has been teaching you this week?
Can you show me something you learned (or did) today? (When you see your kid do something well, ask them to teach you how to do it!)
We had 30 personalities on our Creative Cardio 2016 Pledge Drive Brainstorm.
Here’s the FULL audio! You can download it here and grab all the ideas shared!