Social Should Drive Listening

Written by Scott Herrold. Posted in Uncategorized

tuner greyWhat’s the ONE memorable thing you did on your show this week? Grab the audio and share it on your website and on your social media pages! It’s so simple, but 90% of us aren’t doing it on a regular basis. Make it a part of your showprep. Here’s a couple ideas to help your show stretch further:

Use the schedule feature on Facebook to give potential listeners a teaser of what you sound like. Post 3 of your best calls or breaks edited together from a call in discussion on your Facebook page & Twitter. (Hootsuite is great for scheduling Twitter posts too) Think about how you can use your social media pages to encourage/invite friends to actually tune into your show!

Tease 3-5 songs that are coming up in the next 30 min. Post them on Twitter/Facebook. Just go delete them after that 30 min period has passed!

While you are on the air, post direct links to your radio station stream right in your social media posts! Explain what you are talking about on your show today and invite people to listen in. Give the DIRECT link so friends can find your stream in ONE click. That way they can stay on Facebook while the stream is open on a separate window.

Post the topics you will be talking about on your show about 40 min before you go on the air with them. Invite listeners to chime in before you go on the air with the topic. You will have some different angles & stories you can use when you explain the topic over the air.

Post as “yourself” on your radio station Facebook page. You help facilitate community when you are present inside the community. Live life alongside your listeners. Comment on your radio station’s posts and talk with your listeners inside your radio station’s “brand” page. When you post as a real person, people interact differently than they do with brands.

Let’s stop using our radio station just to promote our social media. Let’s work it the other way. Let’s think about how our social media can actually grab listeners and invite them to listen and contribute to our show!

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.