Posts Tagged ‘jayar reeves’

I Use My Phone As A Weapon

Written by Scott Herrold. Posted in Uncategorized

Compelling phone discussions with listeners can tell stories, breath interactivity, share encouragement and add new voices into our shows. As radio personalities, we need to do a better job listening. While the conversation is happening- we as radio people, are seeing another dimension. It’s like we have content goggles on. As the callers are saying one thing, we are seeing a 3D graph above the call. It’s all neon and high tech. It calculates our character in the show. Then it puts it up against our station’s creed. It then calibrates the rules we’ve learned in regards to where the line is on a subject. Eventually all these built in filters lead to the grid we see in front of us. (Hopefully you are picturing the high tech monitors used in Avatar!) In a split second, you see avenues popping up in front of you. In an instant, you see the portal and choose to leap or not leap into it.

I don’t believe ‘years in radio’ helps you navigate this grid efficiently during a show. I think someone that can see the grid in any conversation over coffee can eventually be taught to do that on a radio show.

Become a Jedi of the phoner grid and make it into an on air phone discussion. It’s just strategy.

Click here for the rest of the article and a few ideas on editing.

Challenge Your Creativity

Written by Scott Herrold. Posted in Uncategorized

Creative Cardio is looking for culture makers who want to challenge the status quo! We’re looking for talented people who want to connect better with their listeners. We’re looking for leaders who want to mentor others.

Bottom line, we’re looking for creative people who want to lead the way in Christian radio.

Creative Cardio is about brainstorming, collaboration, mentoring, storytelling  & strategy.  It’s about developing a show that fits your company’s vision and helps you live out your life over the air. It’s also about encouraging & helping newer radio jocks too!

(Click here to learn more about the Creative Cardio community!)