Posts Tagged ‘radio consulting’

I Use My Phone As A Weapon

Written by Scott Herrold. Posted in Uncategorized

Compelling phone discussions with listeners can tell stories, breath interactivity, share encouragement and add new voices into our shows. As radio personalities, we need to do a better job listening. While the conversation is happening- we as radio people, are seeing another dimension. It’s like we have content goggles on. As the callers are saying one thing, we are seeing a 3D graph above the call. It’s all neon and high tech. It calculates our character in the show. Then it puts it up against our station’s creed. It then calibrates the rules we’ve learned in regards to where the line is on a subject. Eventually all these built in filters lead to the grid we see in front of us. (Hopefully you are picturing the high tech monitors used in Avatar!) In a split second, you see avenues popping up in front of you. In an instant, you see the portal and choose to leap or not leap into it.

I don’t believe ‘years in radio’ helps you navigate this grid efficiently during a show. I think someone that can see the grid in any conversation over coffee can eventually be taught to do that on a radio show.

Become a Jedi of the phoner grid and make it into an on air phone discussion. It’s just strategy.

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