Building Discussions On Air
Is there texture in your show? Are your discussions actually inviting to new people? Think about your strategy in how you use recorded audio to build momentum!
Using artist audio can add texture and interactivity to your show. Just because you have recorded audio from Tobymac or Lysa TerKeurst doesn’t mean you have to use it only as an interview! Use your artists/authors & local pastors as experts! You can use their audio to start a discussion with listeners! Here’s a strategy idea:
Start a discussion by sharing a personal story about something that’s topical this week and invite listeners to call. (Then you play a song.) Right after the song, you reset what you’re talking about and invite your listeners to call again. Right after you give the phone number, play a great clip from an author like Mark Batterson chiming in with his opinion. Invite the listener to call again before your play your next two songs. Maybe even follow up after a few songs with a recorded clip from a different author like Louie Giglio addressing the same faith topic! (Use your archived audio like Mark & Louie are guests just responding in your show!) You can do the same with any artist audio you have in the archives. Use them as experts!
We have a TON of dry audio like this in our DRY CALLS page for our paid members. Join us if you want to add some texture to your show! A paid membership is $40 per month and there are no contracts. You can try it and cancel anytime!
Building call in discussions is all about setting momentum! Look at each call, each personal story or each artist clip as a power up on your journey toward flight. Your stories strategically build momentum. Plot out the way you will use audio to build that!
** I suggest you have 2 different pieces of audio edited and ready BEFORE you start the discussion on the air! (Call a friend and ask their opinion if you need a call starter or a follow up to your discussion with a community leader.) -Scott Herrold / Morning Show Host at SOS Radio
