Author Archive

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

Be Intentional About Grabbing Your Listener

Written by Scott Herrold. Posted in Uncategorized

Economy of words is KEY in breaking through our listener’s busy life. Let’s be honest, we all over explain. Take 10 minutes and listen to one of your airchecks this week and look for the spaces you could have used more words with meaning, so you can have less filler. Use VERBS instead of adjectives. (Verbs are action words, while adjectives are descriptors)


Look for the ways to grab our listener’s attention in the first 15 seconds of EVERY break. Yes, every break should have a grab right up front because our listeners are distracted. Headline where you are going, so you can grab the listener’s attention right off the bat. After you intentionally grab their attention, dive into the story/the content/the spiritual thought or the discussion question. Start with a bang by grabbing the listener’s attention FIRST. That’s how you cut through in your show.


Intentionally use words with meaning! The Wizard of Ads, Roy H Williams explains how here. Cut the clutter by using more VERBS and start with something that will grab our listeners in every break.  

-Scott Herrold

Building Discussions On Air

Written by Scott Herrold. Posted in Uncategorized

Is there texture in your show? Are your discussions actually inviting to new people? Think about your strategy in how you use recorded audio to build momentum!

Using artist audio can add texture and interactivity to your show. Just because you have recorded audio from Tobymac or Lysa TerKeurst doesn’t mean you have to use it only as an interview! Use your artists/authors & local pastors as experts! You can use their audio to start a discussion with listeners! Here’s a strategy idea: 

Start a discussion by sharing a personal story about something that’s topical this week and invite listeners to call. (Then you play a song.) Right after the song, you reset what you’re talking about and invite your listeners to call again. Right after you give the phone number, play a great clip from an author like Mark Batterson chiming in with his opinion. Invite the listener to call again before your play your next two songs. Maybe even follow up after a few songs with a recorded clip from a different author like Louie Giglio addressing the same faith topic! (Use your archived audio like Mark & Louie are guests just responding in your show!) You can do the same with any artist audio you have in the archives. Use them as experts!

We have a TON of dry audio like this in our DRY CALLS page for our paid members. Join us if you want to add some texture to your show! A paid membership is $40 per month and there are no contracts. You can try it and cancel anytime!

Building call in discussions is all about setting momentum! Look at each call, each personal story or each artist clip as a power up on your journey toward flight. Your stories strategically build momentum. Plot out the way you will use audio to build that!  

** I suggest you have 2 different pieces of audio edited and ready BEFORE you start the discussion on the air! (Call a friend and ask their opinion if you need a call starter or a follow up to your discussion with a community leader.) -Scott Herrold / Morning Show Host at SOS Radio

Schedule Matters!

Written by Scott Herrold. Posted in Uncategorized

When summer plans are cancelled, a lot of parents stress about how to keep their kids busy. Psychologists say the best thing you can do is set a schedule for your child in the summer. Schedule regular wake up time, chore time, meal times and make sure to schedule a regular bed time! I want to be strategic in scheduling some sports time to force the kids to get outside. In addition, I want to be strategic about helping my kids grow spiritually this summer. Here’s some idea starters!

Your news is boring. You need conflict and characters

Written by Scott Herrold. Posted in Uncategorized

It’s just news if you have no characters. Bland, boring information doesn’t evoke much of a response. You are a storyteller and you can contrast light from darkness when you focus on the characters in the human interest stories you share.

Film director & screenwriter, Jean Luc Godard said, “Sometimes reality is too complex. Stories give it form.” Click for more!

Don’t Fear The WHAT IF’s!

Written by Scott Herrold. Posted in Uncategorized

The Devil uses the same playbook over and over again! Six weeks ago he was stirring up fear about the WHAT IF’s, and he’s doing it again this week.

Last month the fear was: WHAT IF the economy tanks? WHAT IF my income drops? What if my industry doesn’t bounce back as quick as others? WHAT IF this drama lasts longer than a month? The WHAT IF’s will always drive you crazy because they remind you that you are not in control!

Today he’s using the SAME playbook again. WHAT IF we open too soon? WHAT IF our government makes a mistake? WHAT IF our sales/donations don’t bounce back in a month work? WHAT IF more people get sick in the fall and this swings back worse than what we’re dealing with now?

It’s the SAME playbook with a twist on days’s events. Focus your eyes back on Jesus – not on your circumstances! WHAT IF God actually shows up in a bigger way than you could ever imagine?

“Humble yourselves, therefore, under God’s mighty hand, that He may lift you up in due time. Cast all your anxiety on Him because He cares for you.” – 1 Peter 5:6-7

This Side Of Easter…

Written by Scott Herrold. Posted in Uncategorized

This was an interesting Easter weekend, but many churches said they actually had MORE people watch their church services online this week, than they have ever had in their building. It’s funny to say “watch” instead of “participate,” but isn’t that the reality of what most non-believers do even when they attend a church in person for the first time? They don’t know the songs, they don’t know when to stand up or sit down, they don’t want to shake everyone’s hand or be singled out. They don’t know much about the pastor or the people leading worship on stage. They feel out of place because they know they aren’t part of the regular club,  but they are taking it all in, hoping God speaks to them in a special way. Think about all the new people who are tuning into your show this week. Do they know the songs? Do they know the Christian buzzwords? Do they know the artists leading worship?What do they know about you and your personalities on the air? Think about what you can intentionally do to welcome these people in to grow deeper with you! Think about how you can develop more on ramps to get them up to speed and invite them to plug in deeper. Don’t talk at them, wrap your arm around them and encourage them. Love them to life and show them they are welcome regardless of where they are in their faith journey . If you need help, contact us at Creative Cardio Showprep!

Perspective: Holy Week

Written by Scott Herrold. Posted in Uncategorized



Here’s a neat walk through Holy Week that might give you some rich content ideas. Use your storytelling skills! Think about the characters, the setting and the conflict in this story! Shine your camera angles in some new places with these stories!

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.”
― C.S. Lewis



The Tension: COVID19 & Resurrection

Written by Scott Herrold. Posted in Uncategorized

There’s a lot on our listener’s mind this week. It’s Holy Week, it’s spring break and the news keeps telling our families to freak out about getting sick. You may be ONLY person in your listener’s life consistently reminding her about what real hope is this week! Be strategic with your camera angles and show her that you are right here with her, dealing with the same tension she is. Hebrews 11:1-3 reminds us, “Faith is confidence in what we hope for and assurance about what we do not see. This is what the ancients were commended for. By faith we understand that the universe was formed at God’s command, so that what is seen was not made out of what was visible.”

Many of our government experts say the next few weeks will get worse before they get better. So what? Worrying about all the WHAT IF’s will drive you crazy. Let’s own the fact that we are already living through serious disruption, so figure out where the catalyst of your fear lies and pray specifically about that. Give it over to God, because Jesus has already walked with us through tough season of our life, so why would this week be any different for Him?

This week is Passover, Good Friday and Easter Sunday. These are the biggest game changers our world has ever seen! Share those stories and explain the personal relationship you have with Jesus. Focus on the power of resurrection. Be a life giver. Be an encouragement. Surround your listeners with things that are helpful and hopeful. Share your own stories and show how you are tangibly living life with them. (We’re walking through the same tensions, concerns and feelings, but I have hope because of what Jesus did on the cross for me and my family!)  

-Scott Herrold

Why Don’t My Phones Ring?

Written by Scott Herrold. Posted in Uncategorized

Building a phone discussion is a lot more strategic than asking your listeners a boring question. It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. People respond to statements that make them think. People respond to statements that are bold. Think about new statements you can use to personally invite your listeners to call and contribute! Use dry calls, recorded voices of other people on staff and recorded audio clips to spark a discussion! Encourage people to call and encourage one another too! Remind them that their voice matters!