Creative Cardio is part brainstorm and part showprep. Sure, we share great stories for your show, but CreativeCardio.com cultivates idea starters. We challenge you to think about the way you grab your listeners
attention. We equip you to think about fresh ways to tell stories. We share acute angles everyday, so you can connect the heart of the character in the story directly to your listener. Creative Cardio Showprep is rich with encouragement &
camera angles to connect the emotions.

How Creative Cardio works. The bulk of our content is in our Idea Starters Forum inside CreativeCardio.com. We have thousands of faith angles & idea starters to share hope and encouragement. This is also a place to find seasonal content for your show. In addition, we have a space full of discussion starters for phone conversations or discussions with a partner on the air. That’s our Dry Artist Audio Page & Dry Calls Starters Page.

We have a Members Only Facebook Group where we post lots of content daily. In addition, we send out a weekly Idea Starters Email on Sundays to help frame your strategy for the week. This email is FULL of showprep stories and idea starters tailored for the specific season ahead. Each week we share dry audio from Christian artists & authors. We have a page dedicated to dry audio from artists & authors you can 1. use to start a discussion, 2. use like an interview or 3. play as quick clips to add texture to your show. Edit these up and use them with your style! We also have a separate page for discussion starters from listeners. You can use this dry audio to setup a discussion on your show anytime. In addition, there’s a page full of dry audio for pledge drives! If you’d like to do a 30 day trial, email us!

March is here. You can almost smell the spring… or maybe it’s just the faint whiff of leftover winter germs and that one last snowstorm trying to ruin our lives. But hey, we’re getting closer! Every day is one step closer to being able to wear a jacket that doesn’t require thermal underwear underneath. And with a little luck, the sunshine will stop being so sporadic and finally come out to play for more than 45 minutes at a time.

As a busy mom, I’m doing the March dance: praying for days with brighter sunshine, counting down the minutes until Daylight Saving Time finally hits, and maybe imagining a life where I don’t have to ask my kids for the 100th time, “Did you brush your teeth?” (Spoiler alert: They didn’t.) But hey, it’s the small victories, like when I find the missing mittens on March 1st—just in time for a heatwave of 40 degrees.

In the meantime, I’m clinging to this radio station like it’s my lifeline. There’s something about hearing those little bits of encouragement and humor that makes my chaotic mornings feel less insane. Who knew that “March winds” could feel less like a forecast and more like an emotional metaphor for my life, where the winds of chaos blow and I’m just hanging on, hoping for peace to gently sweep in with the change of seasons?

I know it’s almost time to plant something. I mean, sure, I’m supposed to be sowing seeds for the future, but I can barely get a grocery list together without something spilling, so let’s be real. Right now, I’m just planting hope that maybe, just maybe, my kids will stop fighting over who gets the last piece of garlic bread at dinner.

But March is also the month of “lucky” things, right? So here’s hoping that somehow, I’ll get that elusive “day off” I’ve been dreaming about, where no one interrupts my solo shower, and the only thing I have to clean up is the dishes from a quiet dinner—maybe even in peace. (A girl can dream.) And in the meantime, I’ll keep tuning in to this radio station, where someone’s always there to remind me that I’m not alone in this crazy season of life. So here’s to March: the month we almost see spring… and maybe even find a little peace along the way!

We share idea starters like this every week. Join the Creative Cardio showprep community HERE. It’s only $40 per month and you can cancel anytime.

Valentine’s Day is almost here and a woman’s brain is basically running a high-stakes, multi-tasking operation. First off, she’s checking if he’s planned anything, which means, has he remembered? Because let’s face it, last year’s “I thought you’d like this candle” was not the romantic gesture she was imagining. Is he getting her chocolate, or should she just take herself out for a solo chocolate binge? And if he does pick the wrong chocolate, she’s already mentally drafting a polite “thanks, but next time, please no more heart-shaped boxes that taste like wax.” She’s also thinking, “Okay, do I need to wear something fancy, or is he just going to take me to the ‘casual’ restaurant where they serve the same thing I made for the kids all week in the air fryer? Ah yes, the internal debate about whether or not she should enjoy a guilt-free night out without feeling bad about paying for a babysitter that costs more than the actual meal. And then there’s the battle of expectations: Will he surprise her, or will it be the usual last-minute grocery store flowers she pretends to love because, well, effort counts, right? Deep down, she just wants one thing: For him to remember that she’s still his Valentine—and maybe, just maybe, not pick the card with a lame joke on it. If he manages to get the right flowers, find the right restaurant, and—dare she hope—take her somewhere fun, she’ll be on cloud nine. But if not, don’t worry: chocolate will save the day… again.

We share emails with IDEA STARTERS multiple times per week with our paid members. $40 a month gets you in. (You can cancel anytime if you just want to give it a try!) Click here to join!

Oh, January. The month that feels like an endless marathon of stress, cold, and more stress. It’s like a family circus without the applause—just chaos and weather-related disasters. Seriously, getting out of the house is a military operation. “Hats? Gloves? Yeah, they’re in the other coat… which is, of course, in the car.” I’m basically a one-woman clothing assembly line, getting everyone bundled up like they’re headed to the North Pole, only to have one of them declare, “I left my lunch on the counter.” Of course you did, sweetie, no problem. I’m not already late or anything.

Meanwhile, my kids are out there, living their best lives in subzero temps, running around like they’re immune to frostbite. “It’s not cool to wear a coat, Mom,” they say, while I’m over here questioning my life choices. But hey, who am I to stifle their style aspirations? I mean, who needs warmth when you have attitude?

I dream of spring, of sunny days, and not having to fight for a square inch of space in the car while we all melt into puddles of sweat. But then I remind myself not to wish these moments away. That’s why I’m holding strong with the family dinner commitment, even though everyone complains like I’m serving them a plate of disappointment. “Ugh, why are we having this again?” If they only knew how much I care about those garlic bread moments… or, you know, the illusion of family bonding.

So here’s to surviving January: a month where I’m somehow juggling life in puffy coats, under gray skies, while praying for a miracle—some laughter, a glimpse of sunshine, and maybe some peace and quiet for a solid five minutes. It’s a hot mess, but it’s mine. And hey, spring is only a few “pajama-and-flip-flop” trips to the mailbox away, right?

If we can ever help you with idea starters for your show, give Creative Cardio Showprep a try! It’s only $40 a month, but I guarantee it will give you some of your time back and challenge you with a few new camera angles each week! Join here! -Scott Herrold & Jayar Reeves

Our paid members receive an email every SUNDAY night filled with perspective on how their listeners are living their life THIS WEEK. It’s specifically tailored to the coming week!

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Merry Christmas! We have an incredible opportunity this December to do more than just play great music – we get to help people refocus on what actually matters. These carols aren’t just holiday songs; they’re mini sermons and worship anthems that tell the most epic story of all time! Jesus coming to save the world.

“What or whom you worship sets the direction for your life.” – Paul David Tripp 

Carols.

Think about it. These songs remind people about what’s real and unshakable during a season that can feel like a whirlwind. 

We’re playing songs with lyrics like:

“Peace on earth and mercy mild… God and sinners reconciled…”

“Long lay the world in sin and error pining, til He appeared and the soul felt its worth…” 

“Joy to the world, the Lord has come, let earth receive her king…”

“O come, let us adore Him Christ the Lord…”

“‘Peace on earth, good will to men, From heaven’s all gracious King…’

“Fall on your knees! O hear the angel’s voices! O night divine, O night when Christ was born….”

These words and stories aren’t just poetic, they’re a lifeline for someone who’s stressed out or feeling far from God.

The Psalmist said it best: “I lift my eyes to the mountains—where does my help come from? My help comes from the Lord.” 

There’s a tone you can set with our listeners this Christmas as you genuinely reflect on the lyrics and stories you’re sharing. Through your words, you can point people back to Jesus, whether they’re stuck in holiday traffic, drowning in Christmas to-dos or working though financial stress.

Lysa TerKeurst also said: “In the midst of everything that shakes us and breaks us, we have a place to look. We have a Savior to look to.” Use these moments between songs to remind people of that hope. Share a quick thought about a lyric that means something to you. Share a quick story of how Christmas songs have brought peace to your own life. Think about those “right song/right time moments” through the Christmas season.

You’re not just playing holiday songs – you’re helping people reframe their Christmas season! Let’s help them go beyond the shopping lists and parties to really connect with the joy and peace that only Jesus brings. These words can be a genuine reflection point for our listeners as we play songs that tell of the genuine hope of Jesus.  

Let’s consider that as we prep our content to invite listeners to better comprehend that joy this week!

P.S. Here’s the definition of a Christmas Carol: 

Joyful religious song celebrating the birth of Christ.

Noun. Joyful religious song celebrating the birth of Christ. Synonyms: carol. Noel. Canticle. Christmas hymn. Theology in music. Religious chorus. Tells the story of Jesus Christ’s birth.

**If you ever need idea starters for your showprep, give CreativeCardio.com a try. It’s a month to month membership, so you can cancel anytime. $40 gets you in!

Building a phone discussion is a lot more strategic than asking your listeners a boring question! It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. Think about new statements you can use to personally invite your listeners to call and contribute! People respond to statements that make them think! People respond to statements that are bold. Use dry calls, recorded voices of other people on staff, and recorded audio clips to spark a discussion! Pick up the phone and actually call back those listeners who text into your show and grab some audio. Encourage people to call and encourage one another! Remind them that their voice matters! If you need help, just sign up for Creative Cardio. We have an entire page full of listener clips you can use as call starters in your show today! $40 could change the texture of your show! 

Economy of words is KEY in breaking through our listener’s busy life. Let’s be honest, we all over explain. Take 10 minutes and listen to one of your airchecks this week and look for the spaces you could have used more words with meaning, so you can have less filler. Use VERBS instead of adjectives. (Verbs are action words, while adjectives are descriptors)
Look for the ways to grab our listener’s attention in the first 15 seconds of EVERY break. Yes, every break should have a grab right up front because our listeners are distracted. Headline where you are going, so you can grab the listener’s attention right off the bat. After you intentionally grab their attention, dive into the story/the content/the spiritual thought or the discussion question. Start with a bang by grabbing the listener’s attention FIRST. That’s how you cut through in your show.
Intentionally use words with meaning! The Wizard of Ads, Roy H Williams explains how here. Cut the clutter by using more VERBS and start with something that will grab our listeners in every break.  

-Scott Herrold

Speak to the stress in your listener’s headspace is this week. Speak to the things that feel like burdens. Address the elements of life that make her “to do list” feel like it’s never ending. Outline 12 things that stress your listener out this week and find a song, a theme from the Bible or a quote to speak right into that stress! Share it in your show!

1. Time management, 2. budgeting, 3. meal planning, 4. health concerns, 5. weather challenges, 6. social obligations, 7. travel planning, 8. technology boundaries, 9. volunteering, 10. family drama, 11. giving back and 12. unrealistic expectations from everyone around her.

We have lifechanging Christmas songs that speak to ALL of this. Just point it out! – Scott Herrold

Look around you for the simple observations of humor as your kids start a new school year. The car pickup line, the bus stop, the kitchen mess as you prep and pack lunches. Kids who religiously complete their homework but consistently forget to turn it in. Think about the characters in your life. The setting around you that casts a texture. Think about overcoming the angst & conflict in your life. Tell those stories with more verbs in your communication style! (Use the ACTION words instead of overloading with adjectives.)

Think about the simple observations. Bougie snack request. Over-excitement over school supplies. Tiny kiddos with huge backpacks. Bus stop drama. New shoes that your kids outgrew in two months. Backpack archaeology. (You left this in here how long?) Think about both the joys AND quirks that come with the back-to-school season.