Author Archive

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

Why Don’t My Phones Ring?

Written by Scott Herrold. Posted in Uncategorized

Building a phone discussion is a lot more strategic than asking your listeners a boring question. It’s about inviting them into a conversation that’s already happening. It’s about compelling them to take time out of their busy morning because they have something to contribute. Try making statements in addition to asking questions. People respond to statements that make them think. People respond to statements that are bold. Think about new statements you can use to personally invite your listeners to call and contribute! Use dry calls, recorded voices of other people on staff and recorded audio clips to spark a discussion! Encourage people to call and encourage one another too! Remind them that their voice matters! If you need help, just sign up for Creative Cardio. We have an entire page full of listener clips you can use as call starters in your show today! $40 could change the texture of your show! 

We Specialize in IDEA STARTERS!

Written by Scott Herrold. Posted in Uncategorized

Creative Cardio is an idea catalyst for showprep! Sure, we share great stories for your show, but Creative Cardio cultivates idea starters. We challenge you to think about the way you grab your listeners attention. We equip you to think about fresh ways to tell stories. We share distinctive angles everyday, so you can connect the heart of the character in the story, directly to your listener. Creative Cardio is rich with encouragement & acute angles to connect the emotions. Give it a try for $40! There’s no contract. You can cancel anytime. Dive in if you’d like to challenge your creativity!

No Shotgun Marketing!

Written by Scott Herrold. Posted in Uncategorized

We need to change our view of radio marketing. It’s not a shotgun approach anymore. It’s relationships. Basic technology can make our marketing plans very targeted today. You just have to make sure your show incorporates that targeted, personal approach. Don’t look at marketing as hype. Look at marketing as a strategic plan to build deeper relationships with your listeners. By the way, you do have to carve out budget to pay for marketing if you want to reach people who aren’t already listening to you!

Be an “introducer” rather than a megaphone. Be an “influencer” and share your heart. Be a “role model” who stands on God’s Word. Be a “friend” rather than a deal closer.  Marketing has shifted from billboards & broad shotgun approaches to listener engagement and influence. When you’re doing your show, make sure your approach reflects a personal relationship with your listener.

There’s a difference between building cume (total number of listeners) and building AQH (Average Quarter Hour) listening. The easiest way to build cume is to spend money on marketing or generate a huge buzz in the community. But building AQH is something you CAN do today for your show. It’s simply going deeper with your listeners. Make this a priority! Look for ways to invite more people in. Most radio personalities use their radio shows to promote their social media and websites. However, the most influential personalities have learned how to use social media to connect with potential listeners and bring them back to actually listen to their shows. There’s a huge difference. Give real content to the people who are already listening. Look for ways to use social media to engage potential listeners and bring them back to your show. (Use some of your marketing budget to highlight your connective content on social media & Youtube.) Show people what you do, and invite them to come back and actually listen to your radio station. Make it easy for casual listeners to get more involved. Invite them! Remind them! Welcome them! All of this can help facilitate community, and that makes your show personal & memorable. -Scott Herrold

How To Communicate Christ

Written by Scott Herrold. Posted in Uncategorized

There’s a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.

How do we communicate Christ to a culture that thinks it already knows all about Jesus?

We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.

God’s word does not return void. Rethink the content that you’re putting into your showprep this week. Intentionally frame the stories with heart, characters and encouragement.

Frame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you’re playing.

Think about what a Christ centered world view actually is. Share what you’re learning. Share what you’ve been reading. A Bible verse isn’t a radio bit or a scheduled benchmark. It’s your source. Use it that way.

Choose to be an encourager. Think about how your pastor does sermon illustrations. He generally starts with a story that relates to someone in his audience  and he brings out a spiritual truth that’s related to it.

Ask callers or artists what they are learning, what they are reading & what their through process is in raising kids in this crazy world. Let them share God’s truths from their life.

Quote the people of the Bible directly. Instead of saying, “The Bible says….. or reading off a long verse and reference, try this to make it more personal to someone who doesn’t know much about the Bible:

Paul explained grace in Romans 8 – he said if God is for us, who can be against us….”

When King David wrote Psalm 119, he said…

In Paul’s letter to the Corinthians, he explained….”

Jesus explained the difference between work and grace in Matthew 5. He said…..”

When you want to communicate God’s truth in your show, lead with encouragement. Speak to who your listener can become with a personal relationship with Jesus. Speak to the unique giftings, talents and raw potential you see. You’ve been given a circle of influence, so intentionally speak life into those people and they will come back tomorrow even if they don’t know Jesus….yet. – Scott Herrold

Lead Your Listeners

Written by Scott Herrold. Posted in Uncategorized

“Good leaders create vision, articulate vision, passionately own the vision & relentlessly drive it to completion.” – Jack Welch

You might think of leadership as something your boss does, or doesn’t do, but YOU are a shepherd to your community. Lead with the voice you have in your show. You have been given a circle of influence. Shepherd your listeners toward a Christ centered worldview. Cast vision toward your listeners.

Grab Your Listener!

Written by Scott Herrold. Posted in Uncategorized

Economy of words is KEY in breaking through our listener’s busy life. Let’s be honest, we all over explain. Take 10 minutes and listen to one of your airchecks this week and look for the spaces you could have used more words with meaning, so you can have less filler. Use VERBS instead of adjectives. (Verbs are action words, while adjectives are descriptors)


Look for the ways to grab our listener’s attention in the first 15 seconds of EVERY break. Yes, every break should have a grab right up front because our listeners are distracted. Headline where you are going, so you can grab the listener’s attention right off the bat. After you intentionally grab their attention, dive into the story/the content/the spiritual thought or the discussion question. Start with a bang by grabbing the listener’s attention FIRST. That’s how you cut through in your show.


Intentionally use words with meaning! The Wizard of Ads, Roy H Williams explains how here. Cut the clutter by using more VERBS and start with something that will grab our listeners in every break.  

-Scott Herrold

Building Discussions On Air

Written by Scott Herrold. Posted in Uncategorized

Is there texture in your show? Are your discussions actually inviting to new people? Think about your strategy in how you use recorded audio to build momentum!

Using artist audio can add texture and interactivity to your show. Just because you have recorded audio from Tobymac or Lysa TerKeurst doesn’t mean you have to use it only as an interview! Use your artists/authors & local pastors as experts! You can use their audio to start a discussion with listeners! Here’s a strategy idea: 

Start a discussion by sharing a personal story about something that’s topical this week and invite listeners to call. (Then you play a song.) Right after the song, you reset what you’re talking about and invite your listeners to call again. Right after you give the phone number, play a great clip from an author like Mark Batterson chiming in with his opinion. Invite the listener to call again before your play your next two songs. Maybe even follow up after a few songs with a recorded clip from a different author like Louie Giglio addressing the same faith topic! (Use your archived audio like Mark & Louie are guests just responding in your show!) You can do the same with any artist audio you have in the archives. Use them as experts!

We have a TON of dry audio like this in our DRY CALLS page for our paid members. Join us if you want to add some texture to your show! A paid membership is $40 per month and there are no contracts. You can try it and cancel anytime!

Building call in discussions is all about setting momentum! Look at each call, each personal story or each artist clip as a power up on your journey toward flight. Your stories strategically build momentum. Plot out the way you will use audio to build that!  

** I suggest you have 2 different pieces of audio edited and ready BEFORE you start the discussion on the air! (Call a friend and ask their opinion if you need a call starter or a follow up to your discussion with a community leader.) -Scott Herrold / Morning Show Host at SOS Radio