Author Archive

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

Reward Your Air Team W/ Time Back!

Written by Scott Herrold. Posted in Uncategorized

Sometimes we forget how overworked our air team is. Everyone’s wearing more hats at the radio station than they did before the pandemic. How about giving your team some time back with showprep help?

$40 per month would be lifechanging for one of your hardest working talent! Sign up HERE or call 702.287.2477 to charge by phone. (There’s no contract, you can cancel anytime no questions asked!)

We also have packages to give access to your entire airteam too!

Where’s the showprep?

Written by Scott Herrold. Posted in Uncategorized

The ninjas at Creative Cardio specialize in idea starters! $40 gets you into thousands of prep ideas here!

We have a forum full of good news stories. We have dry artist audio you can use like interviews to add artist texture to your show. In addition we have fresh questions to build call in discussions. We have faith discussion starters, spiritual encouragement angles, and dry calls from listeners you can use to start a call/text discussion in your show! We send out a very looooong email full of showprep angles every week too.

In addition we have a Member’s Only Facebook Group where we post TONS of idea starters & showprep angles each day. (that’s totally different than our public Facebook page where you might find a few free showprep ideas. We guarantee you’ll find fresh ideas to use in your show today, if you try CreativeCardio.com! – Scott Herrold & Jayar Reeves

Share Stories Rather Than News

Written by Scott Herrold. Posted in Uncategorized

Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.

If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.

Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?

Are we doing news to share a local point of view?

Are we sharing news from a Christian point of view?

Are we sharing news in order to be a breaking news source?

Are we sharing news as a source of faith stories?

Are we a consistent good news source to the encouragement that our listeners are hoping we can be? -Scott

Perspective: Holy Week

Written by Scott Herrold. Posted in Uncategorized

Here’s a neat walk through Holy Week that might give you some rich content ideas. Use your storytelling skills! Think about the characters, the setting and the conflict in this story! Shine your camera angles in some new places with these stories!

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.”
― C.S. Lewis

Easter Brainstorm Ideas!

Written by Scott Herrold. Posted in Uncategorized

Here’s the recording from our entire Creative Cardio Easter brainstorm call! Feel free to share this with your team. It will be up for the next week for free, then it will go to the brainstorm call archives for our paid members. Grab a pen and click here to listen!