Author Archive

Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

Where’s the showprep?

Written by Scott Herrold. Posted in Uncategorized

The ninjas at Creative Cardio specialize in idea starters! $40 gets you into thousands of prep ideas here!

We have a forum full of good news stories. We have dry artist audio you can use like interviews to add artist texture to your show. In addition we have fresh questions to build call in discussions. We have faith discussion starters, spiritual encouragement angles, and dry calls from listeners you can use to start a call/text discussion in your show! We send out a very looooong email full of showprep angles every week too.

In addition we have a Member’s Only Facebook Group where we post TONS of idea starters & showprep angles each day. (that’s totally different than our public Facebook page where you might find a few free showprep ideas. We guarantee you’ll find fresh ideas to use in your show today, if you try CreativeCardio.com! – Scott Herrold & Jayar Reeves

Share Stories Rather Than News

Written by Scott Herrold. Posted in Uncategorized

Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.

If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.

Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?

Are we doing news to share a local point of view?

Are we sharing news from a Christian point of view?

Are we sharing news in order to be a breaking news source?

Are we sharing news as a source of faith stories?

Are we a consistent good news source to the encouragement that our listeners are hoping we can be? -Scott

Perspective: Holy Week

Written by Scott Herrold. Posted in Uncategorized

Here’s a neat walk through Holy Week that might give you some rich content ideas. Use your storytelling skills! Think about the characters, the setting and the conflict in this story! Shine your camera angles in some new places with these stories!

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.”
― C.S. Lewis

Easter Brainstorm Ideas!

Written by Scott Herrold. Posted in Uncategorized

Here’s the recording from our entire Creative Cardio Easter brainstorm call! Feel free to share this with your team. It will be up for the next week for free, then it will go to the brainstorm call archives for our paid members. Grab a pen and click here to listen!

We Specialize in IDEA STARTERS!

Written by Scott Herrold. Posted in Uncategorized

Creative Cardio is an idea catalyst for showprep! Sure, we share great stories for your show, but Creative Cardio cultivates idea starters. We challenge you to think about the way you grab your listeners attention. We equip you to think about fresh ways to tell stories. We share distinctive angles everyday, so you can connect the heart of the character in the story, directly to your listener. Creative Cardio is rich with encouragement & acute angles to connect the emotions. Give it a try for $40! There’s no contract. You can cancel anytime. Dive in if you’d like to challenge your creativity!

No Shotgun Marketing!

Written by Scott Herrold. Posted in Uncategorized

We need to change our view of radio marketing. It’s not a shotgun approach anymore. It’s relationships. Basic technology can make our marketing plans very targeted today. You just have to make sure your show incorporates that targeted, personal approach. Don’t look at marketing as hype. Look at marketing as a strategic plan to build deeper relationships with your listeners. By the way, you do have to carve out budget to pay for marketing if you want to reach people who aren’t already listening to you!

Be an “introducer” rather than a megaphone. Be an “influencer” and share your heart. Be a “role model” who stands on God’s Word. Be a “friend” rather than a deal closer.  Marketing has shifted from billboards & broad shotgun approaches to listener engagement and influence. When you’re doing your show, make sure your approach reflects a personal relationship with your listener.

There’s a difference between building cume (total number of listeners) and building AQH (Average Quarter Hour) listening. The easiest way to build cume is to spend money on marketing or generate a huge buzz in the community. But building AQH is something you CAN do today for your show. It’s simply going deeper with your listeners. Make this a priority! Look for ways to invite more people in. Most radio personalities use their radio shows to promote their social media and websites. However, the most influential personalities have learned how to use social media to connect with potential listeners and bring them back to actually listen to their shows. There’s a huge difference. Give real content to the people who are already listening. Look for ways to use social media to engage potential listeners and bring them back to your show. (Use some of your marketing budget to highlight your connective content on social media & Youtube.) Show people what you do, and invite them to come back and actually listen to your radio station. Make it easy for casual listeners to get more involved. Invite them! Remind them! Welcome them! All of this can help facilitate community, and that makes your show personal & memorable. -Scott Herrold

How To Communicate Christ

Written by Scott Herrold. Posted in Uncategorized

There’s a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.

How do we communicate Christ to a culture that thinks it already knows all about Jesus?

We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.

God’s word does not return void. Rethink the content that you’re putting into your showprep this week. Intentionally frame the stories with heart, characters and encouragement.

Frame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you’re playing.

Think about what a Christ centered world view actually is. Share what you’re learning. Share what you’ve been reading. A Bible verse isn’t a radio bit or a scheduled benchmark. It’s your source. Use it that way.

Choose to be an encourager. Think about how your pastor does sermon illustrations. He generally starts with a story that relates to someone in his audience  and he brings out a spiritual truth that’s related to it.

Ask callers or artists what they are learning, what they are reading & what their through process is in raising kids in this crazy world. Let them share God’s truths from their life.

Quote the people of the Bible directly. Instead of saying, “The Bible says….. or reading off a long verse and reference, try this to make it more personal to someone who doesn’t know much about the Bible:

Paul explained grace in Romans 8 – he said if God is for us, who can be against us….”

When King David wrote Psalm 119, he said…

In Paul’s letter to the Corinthians, he explained….”

Jesus explained the difference between work and grace in Matthew 5. He said…..”

When you want to communicate God’s truth in your show, lead with encouragement. Speak to who your listener can become with a personal relationship with Jesus. Speak to the unique giftings, talents and raw potential you see. You’ve been given a circle of influence, so intentionally speak life into those people and they will come back tomorrow even if they don’t know Jesus….yet. – Scott Herrold