Here’s the audio recording of our entire Thanksgiving Ideas Brainstorm call! Grab a pen and start writing. Tons of radio personalities share ideas for the Thanksgiving season!
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Download the file HERE (Right click “SAVE AS”)
Download the file HERE (Right click “SAVE AS”)
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There’s a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.
How do we communicate Christ to a culture that thinks it already knows all about Jesus?
We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.
God’s word does not return void. Rethink the content that your’re putting into your showprep this week. Intentionally frame the stories with heart, characters and encouragement.
Fame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you’re playing.
Think about what a Christ centered world view actually is. Share what you’re learning. Share what you’ve been reading.
Choose to be an encourager. Think about how your pastor does sermon illustrations. He generally starts with a story that relates to someone in his audience and he brings out a spiritual truth that’s related to it.
Ask callers or artists what they are learning, what they are reading & what their through process is in raising kids in this crazy world. Let them share God’s truths from their life.
Quote the people of the Bible directly. Instead of saying, “The Bible says….. or reading off a long verse and reference, try this to make it more personal to someone who doesn’t know much about the Bible:
“Paul explained grace in Romans 8 – he said if God is for us, who can be against us….”
“When King David wrote Psalm 119, he said…”
“In Paul’s letter to the Corinthians, he explained….”
“Jesus explained the difference between work and grace in Matthew 5. He said…..”
When you want to communicate God’s truth in your show, lead with encouragement. Speak to who your listener can become with a personal relationship with Jesus. Speak to the unique giftings, talents and raw potential you see. You’ve been given a circle of influence, so intentionally speak life into those people and they will come back tomorrow even if they don’t know Jesus….yet. – Scott Herrold
This year I want to help my listeners better comprehend the reason “why” our radio station exists. Our “why” is different than every other media option our listeners engage with. I want to help our listeners visualize where we’re going. I want to better frame the WHY behind what we are doing.
I think about the way Dr. Martin Luther King shared his dream for what our country could look like. He didn’t say “we need to do this” or “you need to change” or “people need to stop doing.” He simply cast a dream and invited America into it.
Some of the most compelling pledge drive breaks actually cast vision for the listener. Here’s a few ideas you could use to share a dream for what God could do through your radio community.
I want to be a part of something that is really changing lives!
I want to be part of something that encourages others!
I want to be part of something that challenges our kids!
I want to be a part of the solution and not the problem!
I want to see a revival in our city!
I want to be part of shifting our culture!
I want to encourage the people around me!
I want to challenge the next generation to really step up & shine a light for God!
I want to see God do even more in this city!
I want to be a part of real life change!
I want to see my money go farther than my own resource!
I want to help dream up solutions!
I want to build into my neighborhood!
I want to help make this city a better place to live!
I want to see more Christians doing real art!
I want to build something that will be here for my children!
I want to connect with Christian music on my iPhone!
I want to reach people in cities that don’t have Christian radio!
I want to reach people in some of the darkest countries of the world with the hope of Jesus!
I want to help bring the churches together in this city!
I want to see my church grow!
I want to be a light in the darkness
I want to help be the ‘shift’ that our culture needs!
I want to fuel something that others are also investing in!
Our desire is to share the hope of Jesus with even more people this year!
We desire to bring even more family friendly events to this city!
We want to connect more people with local churches!
We want to encourage even more people to make God’s world their moral and spiritual foundation!
We believe the local church is the hope of the world!
We want to challenge your kids to life boldly for Christ!
We desire to see a new generation of children growing up with Christian music!
We want to tackle the the most challenging social issues in our city!
We want to see our kids singing worship music in the car!
We want to help churches thrive in our city!
We want to give even more people a place to plug in with!
We want to share news and information from a Christian perspective!
We want to connect you into a community that challenges your relationship with God and with other Christians!
When I give, I feel like I’m part of the solution!
When I live generously, money doesn’t have any control over my life!
When I give, my money helps the less fortunate right here in town!
When I give, I’m helping to share the hope of Jesus with people who are struggling!
I’m investing in the life change that’s going on behind this radio ministry!
I want to see hearts softened in our community!
I love the way God’s working inside our city!
I want to be a problem solver. I want to be an organizer. I want to be a world changer!
I want my kids growing up with Christian music because I believe in the power behind it!
I want to invest in the ministry behind this radio station!
Just a few things that may be on your listener’s mind TODAY!
Here’s some ideas to help your kids grow spiritually this summer!
- Visit a mission site or take the kids to serve at a local rescue mission. (Use this as a teachable moment to talk about generosity and how Christians can be the answer to the tangible needs in our city)
- Plant flowers or build a garden in the backyard. (Use it as a teachable moment to talk about God’s creation and the way he planned our world)
- Set a summer reading plan. Make a chart and challenge your kids to read a certain number of books each week. Even better – read a book together. Make it like a Bible study without calling it a Bible study.
- Write a family memory verse in the kitchen. Google “Bible verse games” or “kids memory verses.” Reward each person who has memorized it by Friday night dinner.
- Donate old books or toys to less fortunate kids. Let your children choose where they want to donate the items. Get the kids involved in organizing and packing the books for delivery.
- Print out the words to some of your family’s favorite Christian songs. Most of the artists we play on our radio station have lyric videos on Youtube you can watch as a family and talk about the words in the songs.
- Ask each child to make a summer prayer list. Challenge your kids to pray BOLD prayers this summer. List friends & family you want to pray for too! At the end of the summer you’ll get to look back on every prayer that God answered. You’ll probably be surprised what you notice!
- Ask your kids to write a list of questions about God. Look up the answers together. (Use this as a teachable moment about generosity & faith)
Let’s rethink the way we do news on our show. Let’s start by investing in storytelling. Rather than give breaking information, let’s tell better stories. News can be divisive, but stories can be encouraging. News can divide and stories can bring listeners together. News has victims and stories have characters who overcome adversity.
If we do anything that is reoccurring on our show, we should have a well through out strategy for it. I think the key to making news connect is embracing your listener’s point of view . We’re not investigative reporters. We are personalities. Let’s use our strength as a way to tell better stories.
Are we doing news as a topic starter? Are we doing news to connect with trending/what’s on our listeners mind this morning?
Are we doing news to share a local point of view?
Are we sharing news from a Christian point of view?
Are we sharing news in order to be a breaking news source?
Are we sharing news as a source of faith stories?
Are we a consistent good news source to the encouragement that our listeners are hoping we can be? -Scott
Want a sample of what we do with idea starters for your show?
We post a list of examples each week on the Christian Music Broadcasters site!
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