Make It Personal

Written by Scott Herrold. Posted in Uncategorized


When you’re not finding anything fresh in your prep, ask yourself, “what are the top 3 most important news stories to my target listener?”

What are three things that are actually on her mind today? Think about how you can make these things personal. Think about how you can incorporate your world view to frame the story, to re-tell the story in your own words, or to make this story about the people it affects.


Put yourself in the shoes of the person that the story is about. Think about that person’s struggles & fears and how you can be an encourage for that person. It’s always a great angle for a slow news day. It makes your point of view personal!

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Scott Herrold

Morning Show Personality/Program Director/Creative Ninja at SOS Radio in Vegas.

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